Definition

The product website is a virtual decision-making center for the customer online store – this is where he usually makes his final purchase choice. This is where all important information about the product is collected, including an extensive photo gallery and opinions of other satisfied customers. The product page is therefore an integral component of every online store, constituting a key point of reference for potential customers.

Product page – interesting facts you need to know!

The product page is also called a product card because it should contain comprehensive information product description – so as to reduce the need to ask for details to a minimum. Descriptions are a very important element of the website because they must replace the ability to see a given item in person, so they should reflect the appearance, character and all other parameters of a given product as accurately as possible.

The appearance of the product page, as well as the content on it, should be tailored to the recipients, i.e. our target group, as much as possible. It is also worth optimizing all content on the website for search engines, which is crucial especially in terms of acquiring new customers. For better website visibility, it is also worth using internal linking - this will increase the visibility of other products and increase the chances of selling them.

Product page – the most important information

The product page should have an appropriate structure. The first thing we see after loading the page is the header, so it should be clear and precisely indicate the item offered. Another issue is high-quality images, photos and all other multimedia, allowing you to thoroughly familiarize yourself with the offered product. It is worth introducing modern visual solutions, including video presentations. Another essential element of a product page is its accurate and detailed description. The product description should provide information about all its features, parameters and detailed technical data, if any.

The product page should also provide the opportunity to contact the customer and ask any additional questions that will help in making the final decision to purchase a specific item. You can place a link to a contact form on the product page, which will allow you to contact the company.

The product page is also a perfect space to use CTA (call to action) buttons, which constitute an effective incentive to take a specific action. The most frequently used are "buy now" and "add to cart", which significantly facilitates the purchasing process. However, it is worth remembering that the presence of these buttons may depend on the specific stage of the purchase.

Customers also appreciate the opportunity to comment and read the opinions of other users. Reviews from other people often speed up the purchasing decision-making process, so it is worth allowing them to be added on the product page.

Potential customers are encouraged to make a purchase by using discount codes, e.g. during seasonal sales. That's why it's worth placing them on the product page - of course in a clearly visible place.

The product page should be consistent with the rest of the website, but also marketing campaign, if the company runs one. Product pages should also be analyzed on an ongoing basis in terms of their effectiveness - appropriate Google tools are used for this purpose. You can check both time spent on the website by the customer, user shopping paths, as well as a very valuable rejection rate. These tools not only allow you to learn about your strengths and weaknesses pages, or learning user behavior patterns. They also enable drawing conclusions and implementing quick corrective actions.

Summary

The key ingredients of a successful product website are understandable descriptions, attractive graphic elements and solutions that facilitate a quick and easy purchasing process. Moreover, the product website should be systematically monitored and improved so that its owner can flexibly and quickly respond to changing customer needs.

Related entries:

Marketing plan, image creation, brand management, marketing planning, image creation, customer acquisition, sales audit, branding activities, creating a company brand, image creation