Definition Opencart is an e-commerce platform for running an online store. This software is available in the Open Source system, which means the possibility of any modification and use of many functions, as well as no license fee. How does Opencart work? Creating an online store using the Opencart platform is extremely simple and takes only 5 minutes. First of all, you need to set up [...]

Definition Category description is an information text used to explain what a given group of products is, available in the online store. The category description is therefore not only informative, but also sales-oriented, as its task is to encourage people to become familiar with a given product category and then purchase them. Category description – interesting facts A good category description should [...]

Definition Product description is a text usually placed in an online store, describing exactly what a given product is. The product description contains information about the product itself, but also an incentive to purchase. The better the product description, written in the language of benefits, the greater the probability that the customer will buy it. This is all the more important because the product description replaces the possibility [...]

Definition Outbound marketing is a set of proactive activities consisting in reaching out to the customer, actively searching for him and building a brand image in the recipient's mind through advertising and promotional campaigns. Interesting facts Information Communication in this model is one-way: the seller sends information to the recipient, who, as a result of the message, may become a buyer [...]