Services

Public relations Communication strategy Branding Google Ads Positioning of websites Website development

Product offer

Company events Food marketing Marketing communication Graphic design Sales support Online marketing

Consulting offer

Social Media Internal communication Crisis management Employer Branding Reference Marketing Customer Lifetime Value B2B Marketing
return

Valuable links

Valuable links – it is worth taking care of them to make our website more visible.

Definition

Links, or hyperlinks, are a type of links that can be used to quickly and effectively move between the content of interest. The concept of links appears very often nowadays, and linking has a positive impact on obtaining a strong position of a given website in the search engine. Valuable links must be related to the topic of the website - this is the only way to encourage recipients to continue moving between individual tabs.

Valuable links – interesting facts you need to know

Links are not just fragments of text containing an address that takes us to a specific page. Links can also be hidden in pictures, words and many other elements on a website or in an e-mail. What matters most is not the number of links, but that they are of good quality. Valuable links help build the website's external position, so it is worth focusing on this aspect.

Valuable links should also be equipped with the dofollow tag, an attribute that is an indicator for indexing robots that a given page has been visited. The dofollow attribute is practically the basis for proper indexing and linking SEO. Such links help build trust in the website, but also significantly increase its visibility.

Valuable links – the most important information

How to acquire valuable links?

Obtaining valuable links is also known as link building. In simple words, it can be said that it involves gaining links to a given website by providing valuable and interesting content. Review websites, links on the websites of famous bloggers, very popular backend websites, and offer websites are very helpful in acquiring valuable links.

The Google algorithm values naturalness, which is why it is so important to use several different methods of acquiring links and operate on a large scale. What works? Good practices include publishing articles on industry-related portals. To obtain the best results, it is worth establishing permanent cooperation in this area. You can also use nationwide paid portals that deal with the topics you want and thus reach new audiences. Specialists in a given field should also speak on specific topics. Expert statements can be included in press articles. This way, we will not only reach new recipients, but also gain greater prestige and authority in the industry.

What characterizes valuable links?

Valuable links must come from a trusted website that contains reliable and substantive information, so valuable content is very important. The values of specific pages often change, so it is necessary to constantly monitor key indicators and react on an ongoing basis if any disturbing changes occur. Links should also come from reliable sources, so it is necessary to check the credibility of the websites. It is also worth checking whether the link is still working, as it sometimes happens that we encounter broken links that do not take us anywhere.

Valuable links – an investment that pays off

Valuable links are links that have a positive impact on the positioning of a given website Web page and increase its visibility in search engines. Valuable links are essential for SEO strategy, i.e. positioning the website in such a way that it is as high as possible in the search results. It is very important where the link to our website comes from. It is important that the place is trusted and has high substantive value for visitors.

Another issue is to avoid programs and websites that provide links on a very large scale and do so en masse. Unfortunately, such action may have the opposite effect to that intended. So let's avoid link farms and agency, which suggest that we use spamming techniques.

Related entries:

Marketing plan, image creation, brand management, marketing planning, image creation, customer acquisition, sales audit, branding activities, creating a company brand, image creation

Do you need help with your business development?

Bartosz Zieliński

Bartosz Zieliński Managing director

+48 665 379 071
b.zielinski@commplace.pl
Call me Panel klienta Contact