Definition

Usability Web page, i.e. web usabilityusability is one of the key features that every website should have. The essence of a website's usability is of great importance, mainly because it focuses on its users and their needs. In the simplest terms, usability is about adapting a website to the user's requirements in such a way that they enjoy using it, which is nowadays an essential standard and an important element of competitive advantage.

Interesting facts about the usability of the website

Focusing on the usability of a website right from the design stage will definitely make it easier to navigate for the target users and will bring many benefits. Above all, it will make it possible to meet visitors' expectations to the highest degree. For most of them, simple and clear site navigation, the right menu positioning and a footer with clear contact details are very important. Equally crucial is the correct positioning of the CTA buttonswhich will direct users to the desired location and allow them to quickly perform the desired action.

The usability of a website translates into visitors staying longer on a given website, which can bring various benefits. For this to happen, it is necessary to present it in an appropriate form. Clear and legible information, the ability to quickly find the data required and well thought-out search filters are all important here.

Usability of the website - key information

Nowadays, a key action for those who want to remain competitive is to adapt to the prevailing standards. This also applies to website usability. A website should be well designed from the start. All functions should be clear and visible, without the need for a long and tedious search for interesting information. This is why good navigation is so important.

The speed at which the page itself, as well as its individual sub-pages, loads is also extremely important. Unfortunately, waiting too long discourages the user from searching further and makes him or her anxious and upset, leaving the site and moving elsewhere. They also often abandon the shopping basket, even though they were only one click away from finalising their purchase.

Jacob Nielson, a usability specialist who identified usability as an important aspect of quality as far back as the 1990s, has identified 5 factors that he believes affect the quality of a website's user experience. These factors in his opinion are:

1. Learnability, or 'teachability' - this refers to how quickly a user is able to learn how to navigate a site;
2. Efficiency - the time it takes to learn how to use a website effectively;
3. Memorability, or 'memorability', is what is meant by acquiring skills quickly and remembering how to use them;
4. Satysfaction, or satisfaction - the level of satisfaction of users when using a particular site;
5. Errors - the number of errors made by users while using a page, which allows us to determine the correctness of the page in terms of being useful to visitors.

The usability of a website is also about clear and understandable content. It is therefore worth taking care of a good copywritingas well as transparent product descriptions or services. A contact form will also be essential for the user, allowing quick and clear communication and, in the case of an online shop, access to current prices and product availability information. All these elements should be consistent with each other, forming a single whole.

In this day and age, the responsiveness of the website, i.e. its adaptation to small screens, should not be forgotten either. After all, the majority of internet users nowadays use smartphones, and it is through these that they search for information, make purchases and compare individual offers.

Summary

Website usability is a key aspect in this era of widespread Internet use. Page usability is influenced by the broadly understood ergonomics and functionality of a website, which is expressed through its adaptation to user requirements and expectations. The usability of a website is largely influenced by the habits and habits of visitors, which affect the intuitiveness of certain actions. Therefore, being too fanciful in the arrangement of individual elements or functions of a page can do more harm than good.

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