Definition RedCart is software originating from Poland for building online stores, operating in the SaaS model. RedCart offers access to many tools and functions necessary for the proper operation of the store for both beginners and experienced entrepreneurs. How does RedCart work? RedCart is software that helps you build an online store yourself, but also allows you to sell on popular platforms, […]
Definition Commercial advertising is a promotional activity whose aim is to convince recipients to purchase a specific product or use the offered service. Commercial advertising is focused primarily on the profit of a given organization. Commercial advertising – interesting facts Commercial advertising is the total opposite of social advertising. From the very beginning, its main goal was to promote the product and generate profit. […]
Definition Contextual advertising is a form of advertising adapted to a specific context and addressed to a specific group of recipients. This type of advertising perfectly matches the content of the website on which it is presented, arousing the interest of users. Most often it takes the form of banners or text links. Contextual advertising – interesting facts you need to know! Contextual advertising is very well suited to the website's content. How […]
Definition Native advertising is a form of promotion that is harmoniously adapted to the content context in which it appears. Unlike traditional forms of advertising, native advertising tries to fit into the natural character of a given medium, which makes it less invasive for the user. It can take various forms, such as sponsored articles, posts on social networking sites or […]
Definition Social advertising is a form of marketing communication that aims to promote social ideas, values or activities that have a positive impact on society. Unlike traditional advertising that encourages the purchase of products or services, social advertising focuses on building social awareness and changing attitudes and behaviors for the better. Social advertising – interesting facts Social advertising is a type of […]
Definition Remarketing, or retargeting, is directing your advertising offer again to a person who has already visited our website, but did not convert. Remarketing involves showing people ads for a specific brand while they visit other websites. Remarketing is an extremely valuable activity, because nowadays customers often do not […]
RTB marketing - definition RTB marketing (Real Time Bidding marketing) is an advanced model of automated purchase of advertising space on the Internet based on auctions. The essence of RTB marketing is to effectively reach a specific target group and precisely select the form of advertising in a specific place and time. In RTB marketing, each display of a given advertisement on the Internet is auctioned [...]
