Magento definition is software used to create and manage online stores. Magneto was written in PHP. It guarantees unlimited access to the source code and is available in two versions: Open Source and Adobe Commerce. How does Magento work? The Magento content management system offers plenty of solutions, both for a small store and a huge business. The platform allows you to conveniently […]
Definition 5P Marketing is a modern concept focusing on five basic elements related to the sales process: product, price, promotion, place and people. This strategy helps companies consciously and effectively manage advertising activities, achieve specific business goals and respond to real consumer expectations. In other words, 5P marketing is all the elements that a company should take into account to operate [...]
Marketing consulting - definition Marketing consulting is broadly understood business support to improve the effectiveness of marketing activities, including assistance in designing, implementing and improving the marketing strategy. As part of marketing consulting activities, specialists make a comprehensive diagnosis of the company's current situation in terms of the ability to reach customers via all available online tools. The effect […]
Definition Marketing executive, or marketing director, is a position in a company related to planning, coordination and implementation of marketing strategies. This is a person responsible for promoting the brand, products and services and supporting sales through various marketing activities. He has a key role in the company's advertising department. Marketing executive – interesting facts you need to know! A person in the position of marketing [...]
Definition Marketing and market communication - a field of first- and second-cycle studies educating specialists in the field of marketing. The education program provides for both knowledge and practical skills related to, among others: with market analysis, identifying customer needs and creating marketing strategies. This is worth knowing: 1) In Poland, studies in marketing and market communication are offered by two universities, they are the University of Economics in […]
Definition The 7Ps marketing mix is a general planning framework for creating winning marketing strategies that includes the seven components that make up a marketing approach. These are: product, price, place, promotion, people, process, and physical evidence. Interesting facts Information The 7P marketing mix consists of the following components: Summary Marketing mix […]
Definition Recommendation marketing – a type of marketing activities based on recommendations from people who have already tried a given product or service. Satisfied customers become people promoting a given brand, which translates into greater brand awareness among potential customers, improved recognition and higher sales results. The basis for the effectiveness of this strategy is the credibility and trust that potential customers […]
Definition Nowadays, consumers are bombarded with various types of advertisements every day. Effectively influencing them using traditional forms of promotion is becoming more and more difficult, which is why the importance of word-of-mouth marketing, i.e. a strategy using recommendations and opinions, is gradually increasing. Word-of-mouth marketing involves building relationships with customers through recommendations and recommending products or services [...]
Traditional marketing - definition Traditional marketing is a set of strategies, techniques and marketing tools used before the so-called "digital era", which is why it is often also called offline marketing. Compared to the Internet, traditional marketing has very limited possibilities of targeting its offers and monitoring the effects of undertaken activities, but it still successfully allows you to reach a mass audience. Traditional marketing includes: […]
Definition Internal marketing - is the promotion of the company and updating knowledge about goals, processes and products, addressed to employees (i.e. "internal customers") and serving to increase the level of brand understanding and awareness of individual products. These are also activities related to improving internal communication and aimed at maintaining employee motivation and commitment at the highest possible level. Trivia […]
