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Marketing that increases your profit
The purpose of marketing is not merely to increase market share or provide value to consumers. Its purpose is to increase profit. Brand offensive strategy is the ability to reach a compromise between giving consumers what they want and running a business efficiently. Such the approach requires the right attitude - deciding for yourself what is best for the company. Instead of waiting for the competition to take the first step.
Over 300 brands have already grown using our know-how.
Case - dynamic growth
Components of an offensive strategy
The purpose of running a business as understood by the offensive strategy is to increase sales. Offensive in business and sports is simply an attack. We provide our clients with results thanks to a well-thought-out, planned and proven strategy.
As part of the offensive strategy, we will take care of brand visibility, creating valuable content (content and graphics), increasing valuable traffic, optimizing and increasing the conversion rate. A skillful combination of these components leads to higher profits.
How can I help you?
Convince yourself of our services. We will reach your potential customers, correctly profiled as the preferred target group. When designing an offensive strategy, we will answer the following questions at the campaign planning stage:
1. Why should customers buy from you?
2. Why should they choose your brand?
3. What level of satisfaction will they achieve by choosing your brand?
Let's talk.
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Prerequisites for a successful offensive strategy
To be successful in offensive strategies, you need to make sure your business is able to:
- gain customer acceptance for your product in a reasonably short period of time (if it is not a highly innovative product or premiered for the first time in the world);
- gather the necessary resources and look for opportunities to implement the strategy;
- discourage competitors by offensive actions to launch a counter-offensive;
The company should take into account that the "profit period" from a competitive advantage may not be long. Its leadership position is not forever. At some point, the other players will start a counterattack. Come up with offensive and defensive moves one by one to protect your brand's position in the marketplace.
Need support? PR agency Commplace - we invite you to cooperate!
Could the 89% marketing managers be wrong?
An offensive marketing campaign is the story the company tells its customers. Therefore, according to the 89% marketing managers, content marketing should play a key role in the strategy.
The brand must have a consistent, clear and possibly personalized narrative. Do any of the following statements apply to your business?
Our competitor's product is cheap, but ours is of high quality.
Our local business cares about the local community, unlike our great impersonal competitor.
Our company gives you more than the competition for the same amount.
You think it's random PR activities will get you customers? If you're doing something sloppily, it's better not to waste your energy and don't do it at all. But you are the owner of the company. Entrepreneur. A risk taker. You are the brave among the brave. If entrepreneurs were afraid of challenges, they would work full-time. But they are not afraid. They love challenges. They live for development. So WHY in the world are so many of them not trying so hard when it comes to marketing strategy? And you? Can you afford any kind of marketing?
Do you know your competitors' offensive strategies?
To create an offensive brand strategy, companies can employ a variety of techniques and strategies - either alone or as part of their operations. Companies may even use completely different strategies in different locations or in different markets. Example?
A global soft drink company will respond differently to a competitor in a mature home market compared to how it would respond to a competitor in an emerging market. Such volatility can lead to complex offensive strategies and even the incorporation of certain defensive strategies into offensive actions. Be ready for it.
Brand offensive strategy
63 percent of shopping journeys start online
How to get organic traffic, which should be the main source of conversion on the website? How to quickly reach customers in the search engine? Increase your profits by building a digital advantage. How can we help you with this? Use one of our packages:
NEW PLAYER. It works well for influencing the sale of one product category on the Internet.
PRODUCT LEADER. A plan for companies that want to build a strong position in the sale of one product category on the Internet.
CATEGORY LEADER. A plan for companies using PR / SEO services who want to gain an advantage over the competition on the Internet.
INDUSTRY LEADER. A package designed for industry leaders. An extensive package for brands wanting to gain / defend a leadership position in the digital world.
The brand's offensive strategy focuses on PR
The global PR market is expected to grow by 10.2% in 2021. Therefore, it requires modern public relations. Are you worried about the lack of satisfactory results from PR activities or campaigns with influencers? We have a solution for you - a service with a proprietary client panel for performance analysis.
Do you want your company to inspire trust? Do you want information about your company / products to be included in TOP 10 Google searches? With us, you will build visibility on the Internet and a lasting advantage over your competition. Use the support of our proprietary technology.
We will effectively match the offensive marketing strategy to the needs of your company. Take advantage of our experience and energy.
We focus on acquiring clients for our clients. Grow with Commplace.
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