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Voice search

Voice search – why is it so popular?

Voice search

Definition

Voice search is an extremely helpful tool that allows you to search the Internet using spoken voice commands. This means there is no need to enter words into the search engine, which will make it much easier for many people to find the desired phrase and will also significantly shorten the time needed. Voice search - thanks to the rapid development of technology - is now found in most popular electronic devices.

Two interesting facts you need to know!

1. Voice search – how does it work?

Voice search is possible thanks to speech recognition technology, which is successfully entering new areas of our lives. How to explain its operation in simple words? The instruments that make up voice search carefully analyze the user's query. It is interpreted, and then the user receives an answer - the search result, i.e. feedback. All this happens in just a few seconds.

2. Voice search – what are its benefits?

Voice search is, above all, extremely convenient, but also quick in obtaining information, which is what counts most nowadays. Asking a question usually takes less time than entering a given request in the search engine window. In addition, voice search is closely tailored to the individual preferences of a given user. How is this possible? By analyzing his previous searches, he is able to target and personalize the answer more precisely. Entering a command using voice allows you to avoid spelling errors - either stylistic or spelling - which also increases the accuracy of the answer obtained.

The most important information in a nutshell

Voice search is much more precise compared to traditional typing of queries using the keyboard. As a result of issuing a voice command, we get a more accurate answer, so the search results are much better and more accurate.

The most popular devices in which we can use voice search are, of course, all types of modern mobile phones, i.e. smartphones. Tablets are in second place, followed by laptops and desktops. Currently, the voice search function can also be found in TVs, popular smartwatches, control panels of passenger cars, including car navigations, and even household appliances.

Voice search gives you more options. We don't have to use our hands to use this option, so we can search for information while performing other activities, including while driving. This is very helpful and useful in many situations. Many people admit that using voice search improves the speed and efficiency of their work, generating satisfactory results.

Voice search is based on proven technologies. The most popular are:

- Google Assistant,

- Siri, a virtual assistant in Apple devices,

- Alexa, offered by Amazon,

- Cortana, which works on most devices using Microsoft products.

A new dimension communication

Voice search significantly improves the ability to communicate, obtain data from search engines and issue commands to electrical devices. For the user, these are primarily benefits that increase his efficiency, save time, and enable him to perform several activities at the same time.

Voice search worked both in a web browser and in specific applications that are used to perform previously established tasks. Voice search is becoming more and more popular, which translates into its dynamic development and constant modernization and spread of technology.

Related entries:

Marketing plan, image creation, brand management, marketing planning, image creation, customer acquisition, sales audit, branding activities, creating a company brand, image creation

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Bartosz Zieliński

Bartosz Zieliński Managing director

+48 665 379 071
b.zielinski@commplace.pl
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