Definition

Average time spent on the site -  This is very important data from an analytical point of view, indicating how long a particular page view lasted Web page. The average time spent on the website is one of the key indicators SEO, which directly affects the positioning of a given website in a search engine. The average time spent on the website allows you to precisely analyze the specific behavior of users visiting the website and check the level of their involvement.

Average time spent on the website – interesting facts 

Measuring user engagement is a very complex process that allows you to draw very valuable conclusions. The time spent on the website is counted from the moment the recipient lands on it, however, in the event of at least 30 minutes of inactivity, the clock stops counting time, so the time spent on a given website is not artificially increased. The average time spent on the website also allows you to examine user engagement, which allows you to evaluate the content there. As you know, increasing recipient involvement plays a key role in marketing. Studying users' reactions to individual elements of the website allows you to precisely determine what arouses their interest and what does not. One way to increase recipient engagement is to refresh the content that is already on the website and give it a new expression.

Average time spent on the website – the most important information

Average time on page indicates how much time a user spent viewing a specific website. How is the average time spent on the website calculated? This time is counted precisely from the moment of clicking on the link appearing in the search results to the moment of closing or leaving the page.  The average time spent on the website may also indicate the occurrence of specific problems and irregularities. The most common problems discovered when analyzing user activity are:

• difficulties in navigating and navigating the website,

• too long page loading time, which discourages people from visiting it,

• uninteresting and attention-grabbing content on the website.

Analysis of the average time spent on the website and other indicators gives an even clearer picture of visitor behavior. Conversions are of great importance in the analysis and, when combined with data on time spent on the website, they provide very valuable information. The average time spent on the website gives us clues about its optimization. The longer it is, the better. This proves that the website has valuable and valuable content, tailored to the needs of users and consistent with their interests. However, successive content updating is always advisable, even with high rates. What else affects the average time spent on the website? In addition to the substantive value of the publication, its visual aspect, i.e. appropriate formatting, is also important. It is worth using treatments such as bold, italics or lettering. Additional elements, as appropriate to the content of the graphic, are clearly visible CTA buttons and intuitive arrangement of critical functionalities - such as the ability to filter products - also increase the average time spent on the website by users.

Summary

The average time spent on the website is a very important indicator of recipients' involvement in what is on the website, but also the ability to check whether the content published there is valuable. The average time spent on the website by users allows us to learn their reactions to individual elements of the website, but also to improve its positioning in the search engine. Making changes, improving content or adding multimedia elements are just some of the activities that improve the perception of a website. The indicator of average time spent on the website allows us to constantly monitor the effectiveness of the changes introduced and take further actions that help strengthen the position of our website.

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