PR agencies Krakow - check what WE can help you with

Our Public Relations agency will help you promote your brand both online and among potential clients and business partners. PR marketing is crucial to brand promotion. The activities help both sell and build the company's image on many levels. A PR agency has many tasks ahead: undertaking relations with the media, organizing events, building an action and sales strategy, and many other activities.

We are a public relations agency Krakow which has in its portfolio companies from various industries. We have been trusted by key market players and leaders in their categories. Nothing is impossible for us. The PR agency is here to help you at every stage of creating and developing your business. This is how we operate.

PR agency - why it is important to talk about the company

As an experienced public relations agency, we know how to act to promote your brand. At the beginning, it is crucial to include the audience. Think who your customers are, what they like and what their current needs are. In addition, think about who the buyers can be and who you want to reach with your message. A PR agency will help you to analyze consumer behavior. This, in turn, will be key to building a communication strategy.

PR marketing helps to tell the story of your company, present its vision and mission. The public relations agency Krakow will also look for the distinguishing features of your brand and build all communication on them. How do we work? Our task is to reach the key business and industry media in the country, tell your story and build the image of a reliable leader. Also remember that a public relations agency will help you in crisis situations. We use the media to reach consumers and the business environment. In addition to standard activities, we also help in generating content on social media.

The PR agency builds the brand image in many areas. He deals with building relationships with investors, the government, local community and clients.

Public Relations Agencies Krakow - why is media presence important?

The presence of the brand in the media is important due to building its credibility in the eyes of recipients and potential investors. PR marketing makes sure that the company regularly appears in lifestyle programs and expresses its opinions on given topics. What media can the brand appear in and how should it express itself? Here are some hints.

• Specialized, i.e. industry-specific media. The company then speaks to the conscious consumer, as well as to the industry environment, e.g. potential traders or food chains in the case of the FMCG industry. Industry media show the potential of a given company and present its products or services.
• Business media. In such releases, the brand talks about its revenues, costs, forecasted profits, and expansion plans. In addition, he comments on current economic events - important from the entrepreneur's point of view.
• Lifestyle media. In light editions, the brand provides advice to consumers, i.e. potential buyers. It is important to visit this type of media on a regular basis in order to build the company's image.

Our public relations agency also makes sure that a given company also reaches the local media with its messages. It is important that the company's representatives are experts at economic congresses and smaller industry conferences. Due to the entire range of these activities, the company builds the image of a reliable employer, informant and potential business partner.

Public Relations Agencies Kraków - how to measure the effectiveness of activities

The PR agency undertakes activities that are fully measurable. How?

• A public relations agency can be billed by the number of publications generated in the media. The quality of the news can also be used as a measure - it all depends on the KPIs set.
• Publication reach. This is another data that is measurable. The reach means the number of people who received the message, as well as the inputs of a given medium.
• AVE, or advertising equivalent. It tells about how much money a given company would have to spend on a given publication, if the news was paid.

These are just some of the indicators that can be used to measure the effectiveness of public relations agencies.

Piarist agency - examples of activities

Our public relations agency will help you develop your company and gain an additional audience. PR is nothing but the power of persuasion. Using appropriately selected tools, we influence who is your recipient, as well as how your brand will be perceived.

• We conduct a strategic communication process. We help to reach the target group, as well as conduct a dialogue with local and governmental institutions and associations.
• We are image creators. Together, we will determine the course of action for your organization and we will achieve the goals set.
• We maintain a dialogue with journalists, regularly inspiring them with press releases.
• We also arrange individual interviews for our clients, and also organize events and press meetings, e.g. conferences or breakfasts.
• We take care of the development of a network of business contacts through networking, as well as participation in industry events.
• We also recommend various additional activities to strengthen the brand image.

The scope of our activities is much wider! Perhaps Public Relations Krakow agencies do not have an attractive fee, which means that the amount of information generated will be much more expensive than the agency fee.

Public Relations Agencies Kraków - what does working with an agency give you?

In the sheer volume of responsibilities, companies do not always find time to build their own image. However, mature organizations know that a PR agency will help build an appropriate brand opinion. Using PR marketing services is necessary in today's world - the multitude of communication channels means also a greater number of potential crises.

Are you looking for a proven PR agency? We have many years of experience. We will help you develop your business!