Definition
The contact page is a unique place, full of information necessary to contact owners Web page or a specific company. Its role is now becoming crucial not only in cases online stores. Provides quick and direct access to contact details. It may also contain a convenient form enabling even easier contact.
Contact page – interesting facts
The contact page may contain a variety of contact details, such as telephone number, e-mail address or company location. Additionally, it can also offer a special "window" enabling quick and direct contact. By placing the contact page on the main menu, we allow users to find it easily and quickly.
The contact page plays a key role in customer service in an online store, creating a feeling of closeness and security for users. A properly configured contact page, especially one that guarantees efficient communication, can significantly impact online sales results. Direct contact with customers, enabled by the contact page, allows you to better understand their needs, build lasting relationships and ultimately improve sales results.
Contact page – information that cannot be missing
The contact page is an essential element of an online store, because even if we think that we have provided complete information about each product, the customer may want to contact us personally and ask about details that are important to him. Every good store should provide him with this opportunity. However, apart from the opportunity to ask questions, it is also extremely important that customers receive quick and comprehensive answers. Especially since getting quick feedback from the seller is very well received by customers and has a positive impact on their experience.
How to create a good contact page? First, you must include all necessary contact details. A link to the store's social media will also be welcome, provided they are run. Additionally, data such as REGON and NIP allow customers to independently check the credibility of the store by searching for its data in official sources. It is also important for customers to provide the store's bank account number on the contact page.
The contact page should be transparent. Visual issues, graphic layout, consistency with the rest of the website - all this matters. More important information can be highlighted in bold text and even special graphics can be used. Many users praise the contact form solution. It is worth including an encouragement to contact it, i.e. the so-called call to action. These are phrases such as "contact us" or "we are waiting for your message". The contact form can be modified freely.
The website owner influences the form of response to the user's inquiry, often choosing between e-mail and telephone contact. The contact page should also include information about the store's opening hours and when the customer can expect a response to his or her inquiry.
Summary
The contact page is an essential element of a good online store. This is mainly because providing the opportunity for direct communication is appreciated by customers and helps build trust in the brand. However, it is important that the contact page is legible for the customer and allows for easy contact. That is why it is so important to include all current company data - including the location of the company's headquarters - and ensure that the answer is provided as quickly as possible. The contact page should also be located in a visible place, easy to find by every user.
Related entries:
Marketing plan, image creation, brand management, marketing planning, image creation, customer acquisition, sales audit, branding activities, creating a company brand, image creation