Definition Idosell is Polish software for running an online store. The system works based on the Saas model - i.e. a monthly subscription - and provides all the necessary functions to independently manage an online store. How does Idosell work? When creating a store on the Idosell platform, at the very beginning we fill out the order form in which we provide data such as domain name, type of selected [...]

Insight marketing - definition Insight marketing is a marketing strategy in which we use information obtained during in-depth market research or our own observations in order to better understand the needs and preferences of our potential customers. Insight marketing is not only an effective way to increase sales, but also an opportunity to build stronger, more authentic and flexible brands. Insight […]

Definition Marketing instruments are certain specific pillars on which promotional activities are based and which should be taken into account in all undertakings aimed at building the brand image, getting to know the recipients, informing customers about the offer, persuading them to use the services, as well as shaping relationships with them. This set may vary depending on the adopted concept. Instruments […]

The essence of marketing - definition The shortest definition of marketing is: "to meet needs while achieving profit." The essence of marketing according to Philip Kotler is the process of planning and implementing the concept, setting prices, promoting and distributing products, services and ideas in order to create an exchange that meets the goals of both the individual and the organization. The essence of marketing therefore includes a whole range of activities thanks to which a company can […]