Definition Claim marketing - it is building knowledge about a brand or product in the recipient's mind using a short slogan or slogan (tagline), containing key information that may influence the decision to purchase a given product or service. The purpose of the slogan is to consolidate positive associations about the brand in the customer's mind and to create a shortened […]

Definition Cross marketing - literally translated as "cross marketing" - is a strategy that involves cooperation between at least two brands to mutually promote products or services. It is a form of affiliate marketing that allows companies to acquire new customers and increase their market recognition. It is a powerful and cost-effective tool. Cross marketing – interesting facts you need to know! […]