Referral Marketing - What Opportunities?
"The customer is always right" - this saying has more truth to it than we may initially realize. However, the truth is that customer satisfaction alone is not enough. According to data published in the Global Trust in Advertising, only 30% who are satisfied with customer service recommend the services or products they have used. Interestingly, nearly 75% customers openly admit that the fact that their family or friends recommend a product or service to them significantly affects whether they decide to buy it or not. For the company, this data is a huge potential. Reference marketing is based primarily on the recommendations of a given product or service. However, we must remember that in order for the customer to actually be able to recommend our product or service, he must be fully convinced of it.
Think like a consumer and be successful
The sales department is responsible for sales in a given company and this is not subject to any discussion. According to Chip Bell, "Loyal customers will not only come back, not only will they recommend you to others, but they WILL FORCE their friends to do business with you." That is why the sales department, in order to be successful in selling goods and services, must start thinking like a consumer. What might you like? What will be interesting and attractive for the client? How to reward loyal and regular customers? In a sense, a salesperson has to step into the role of a customer and think about what could actually make him not only stick to a given brand, but also be able to recommend its products and services to others without any problems.
Satisfied customers are the motivation to act
Every satisfied customer is a reason to be happy - there is no point in arguing with this fact. This does not mean, however, that we should rest on the proverbial laurels. Each positive opinion that has been issued to us, each satisfied customer is the perfect motivation for further work. Following the principle that once you have succeeded, you will surely succeed again is the basis when it comes to carrying out the correct reference marketing activities.