The customer does not live by the offer alone
According to research, the 56% of customer service professionals strives to improve and personalize customer service. Nothing unusual. Large-scale personalization can generate 5-15% revenue growth for your business. There is something to fight for. Customizing the customer experience means designing or producing services and products that meet their individual requirements. Personalization starts with "Good Morning Anna" in your inbox and goes well beyond personalized offers and services.
How much do you know about your customers?
Amazon knows a lot about its customers based on their purchase history, so it personalizes and offers its customers special offers based on their interests. This type of personalization not only increases customer satisfaction but also drives loyalty and repeat purchases. According to research, more than half of online shoppers believe that retailers who personalize their listings provide a valuable service. Moreover, interestingly, the 45% is more likely to shop at consumers on a site with personalized offers.
Security and privacy of customers
The 2020 McKinsey Consumer Data Report found that 87% of respondents said they would not be doing business with the company if they had concerns about its security practices *. These concerns, while not new, are growing as we all mature as digital consumers. We are aware of the marketing personalization around us all the time. So do your customers. If you want to be successful, you must cultivate trust through a personalized and relevant customer journey through each stage of the marketing path. We'll give you a tool and tips to make your journey fun and safe. * mckinsey.com
There is a perfect buyer
Think of something you know everyone likes it. What did you think of? Holidays? Well, in fact, some people's leisure time is more stressful than relaxing. Puppies? Some people are afraid or allergic to dogs. Chocolate? As strange as it may seem, not everyone loves her. People are different. Everyone likes, wants and needs different things. Customers' choices are also motivated by personal thoughts and preferences. Note that your business is not a one-size solution, it suits everyone. There are people who will absolutely love and rave about your product or service. Others will not see the meaning or value of what you offer. This is why identifying the perfect customer is so important. And that's something we can help you with. From defining exactly who your ideal client is, to practical tips you can use to discover them.
Identifying your ideal client can seem like a daunting task. However, this is an important step in the development and improvement of your company. Thanks to cooperation with us, this process does not have to be overly complicated. You will be on your way to reaching not only new, but also the right customers.