Treść główna
Image building companies - PR agency Commplace advises
Actions under the strategy may include:
• Employer brand analysis (internal and external)
• Analysis of competitors' activities
• Onboarding programs
• Employee path analysis
• Brand ambassadors programs
• Analysis of target groups
• Workshops on internal communication
• Planning and implementation of effective PR campaigns
• Support in the organization of internal competitions
• Organization of events and integration trips
The employee is looking for information
When a job seeker starts research, their queries may look like: "The best companies to work for in 2020." or "Top Companies in Industry X". It makes sense - nowadays, a company's reputation is more important than ever. In fact, 86% employees would not apply for or continue working for a company that has a bad reputation among former employees or the general public. And as you can easily guess - you spend a lot of time creating a compelling, compelling brand story, but how much time do you spend nurturing a strong employer brand that will attract and retain top talent? Research conducted by SHRM on employer branding has shown that organizational culture is a key variable in attracting and retaining talent. Employees join and stay longer when they identify with the mission, vision and values of the organization. This cultural fit attracts or repels candidates and employees. Building the company's image is therefore a task for you in the near future.
The image of the employer is becoming more and more important
It becomes more and more important to show people how you care for your employees, what your brand represents and how your company implements these values. So the question is: how can companies build trust in their brand among employees and authentically show what it means to work for your company? The simplest answer is a strong employer's brand, which is supported by building the company's image. A tailored employer branding strategy will ensure brand visibility and confirm its credibility. Glassdoor has found that the 77% of job seekers takes into account the company's culture before applying for a job. Therefore, if you want to attract the best employees to your company, it is important to prepare and implement an employer branding strategy. Ask us how we can help you.
Attract as the best
Preparing an employer branding strategy is a key element of any effective talent acquisition strategy. Clearly defined employer brand it will help you find the right candidates for the job, attract them, engage them and hire them. In the world of the "War for Talent", a well-planned strategy can be a huge competitive advantage that distinguishes you from the competition and will affect the building of the company's image. The best companies use advanced employer marketing and recruitment marketing tactics to differentiate their employer brand. Join them with Commplace support.
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