References are pure profit for the company
Creativity is, contrary to appearances, a very important aspect of the operation of any enterprise. Whether we manage to acquire a new client or keep the existing one depends on many factors. The problem is that companies are not always aware of how seemingly insignificant elements of the company's operation can actually increase the company's profits. One of such factors is gaining positive feedback from customers.
The strategy of marketing activities must include elements of evaluation
The implementation of the goal, which is to increase brand recognition, and thus also increase the company's turnover, must be properly planned. Nothing happens without a reason, and it is no different in this case. Therefore, it is very important to take into account the way in which the process of obtaining references has been carried out when planning your marketing strategy.
Evaluating the feedback process guarantees more positive feedback
Remember that even 50% of enterprise profit is generated by customers who have decided to trust a given company and are regular customers. Every client should be taken care of - it is not up for discussion. Nevertheless, if we want to build a friendly image and increase turnover, customers who have been with us for a long time are the basis for the company's development. They, too, can generate the greatest amount of positive feedback.