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Brand marketing

Definition Brand marketing is a model of marketing activities aimed at building a consistent and credible image of the company in the recipient's mind. In this approach, the value of the offered product is perceived through the prism of the brand. The customer, having certain beliefs about it (e.g. reliability, eco-friendliness), assumes that each of its products will fit into the overall image of the brand. Curiosities Information The basic element [...]

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