What is a lead?
lead is any form of contact of a person who shows interest in your company's product or service. Lead generation, in turn, is acquiring people interested in buying a product or service, and then redirecting them to the right place. Lead may contain personal data - name, surname, e-mail address or telephone number. Why is lead generation so important in thriving enterprises? From a business perspective, the leads your company collects help personalize your opening communication and reduce the time you spend calling potential customers who may not be in your target audience. A valuable lead means that when you call a potential customer, you won't hear "I'm not interested" on the other end.
Generating leads from A to Z
The Lead Generation Benchmark Report, Demand Metric & Salesfusion survey showed that about 90% marketers conducted lead generation campaigns in their careers. Importantly, only 49% of them assessed them as moderately effective or highly effective. Fact - lead campaigns are an effective way to build a customer base. The condition is, however, appropriate planning of activities (including KPI determination), monitoring of indicators (ROI, CPL, LTV) and optimization. At Commplace, we run the entire process from A to Z. Without omitting any of the letters.