What is a lead?
Lead is any form of contact of a person who shows an interest in your company's product or service. Lead generation, in turn, means acquiring people interested in purchasing a product or service, and then redirecting them to the right place. Lead may contain personal data - name, surname, e-mail address or telephone number. Why is generating leads so important in successful enterprises? From a business perspective, the leads collected by the company help to personalize opening communication and reduce the time spent calling potential customers who may not belong to your target audience. A valuable lead prevents you from hearing "I'm not interested" when you call a potential customer.
Types of leads
The most popular leads that interest our clients include:
Marketing lead - acquired at the stage when a potential user becomes interested in a given product or service, but is still not ready to make a purchase decision.
Sales lead - also called short lead. Applicable to users who are ready to make a purchase.
Identifying the lead and defining the goal of activities is the first most important step. Call Commplace and we will help you get it done.
Generating leads from A to Z
The Lead Generation Benchmark Report, Demand Metric & Salesfusion survey showed that about 90% marketers conducted lead generation campaigns in their careers. Importantly, only 49% of them assessed them as moderately effective or highly effective. Fact - lead campaigns are an effective way to build a customer base. The condition is, however, appropriate planning of activities (including KPI determination), monitoring of indicators (ROI, CPL, LTV) and optimization. At Commplace, we run the entire process from A to Z. Without omitting any of the letters.
We hit the point
Social media and search engines have greatly simplified the lead generation process. Finding companies and people that meet the criteria for a potential sale takes literally seconds. Finding the contact details of a new lead may require additional research, and then more time to contact them. However, it will still be more effective than the so-called cold mailing, the effectiveness oscillates around 10%. Thanks to Commplace, you will generate a large number of potential customers in a short time. And the more potential customers, the greater the chance of selling. Yet this is what you are striving for.
Do you need help with your business development?
Bartosz Zieliński Managing director+48 665 379 071