Treść główna
What is a lead?
lead is any form of contact of a person who shows interest in your company's product or service. Lead generation, in turn, is acquiring people interested in buying a product or service, and then redirecting them to the right place. Lead may contain personal data - name, surname, e-mail address or telephone number. Why is lead generation so important in thriving enterprises? From a business perspective, the leads your company collects help personalize your opening communication and reduce the time you spend calling potential customers who may not be in your target audience. A valuable lead means that when you call a potential customer, you won't hear "I'm not interested" on the other end.
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Types of leads
The most popular leads that interest our clients include:
Marketing lead - acquired at the stage when a potential user becomes interested in a given product or service, but is still not ready to make a purchase decision.
Sales lead - also called short lead. Applicable to users who are ready to make a purchase.
Identifying the lead and defining the goal of activities is the first most important step. Call Commplace and we will help you get it done.
![](https://commplace.pl/wp-content/uploads/2021/01/Analiza-kanalow-pozyskiwania-klientow-z-poszczegolnych-zrodel1.jpg)
Generating leads from A to Z
The Lead Generation Benchmark Report, Demand Metric & Salesfusion survey showed that about 90% marketers conducted lead generation campaigns in their careers. Importantly, only 49% of them assessed them as moderately effective or highly effective. Fact - lead campaigns are an effective way to build a customer base. The condition is, however, appropriate planning of activities (including KPI determination), monitoring of indicators (ROI, CPL, LTV) and optimization. At Commplace, we run the entire process from A to Z. Without omitting any of the letters.
![](https://commplace.pl/wp-content/uploads/2021/01/Badanie-metod-utrzymania-klienta-jego-potencjalu-oraz-stopnia-wysycenia-4.jpg)
We hit the point
Social media and search engines have greatly simplified the lead generation process. Finding companies and people that meet the criteria for a potential sale takes literally seconds. Finding the contact details of a new lead may require additional research, and then more time to contact them. However, it will still be more effective than the so-called cold mailing, the effectiveness oscillates around 10%. Thanks to Commplace, you will generate a large number of potential customers in a short time. And the more potential customers, the greater the chance of selling. Yet this is what you are striving for.
![](https://commplace.pl/wp-content/uploads/2020/12/place-of-graphics-commplace-6-1024x685.jpg)
Do you need help with your business development?
![Bartosz Zieliński](/wp-content/themes/commplace/images/avatar-contact-box.jpg)