Treść główna
Case study
26 million reach of press materials about the brand in one month
Client Neptun Energy
Regions of operation:
- Media relations
- copywriting
- Communication strategy
- Press telemarketing
- PR
- Social media
Neptun Energy is a company consisting of the most experienced specialists in the RES industry. Many years of work with renewable energy sources allowed them to gain the necessary knowledge that they can share with customers today. Their offer includes both solar panels and heat pumps.
Challenge
- Reaching the TOP nationwide and regional media (meeting the appropriate criteria from the point of view of the brand's goals).
- Employer branding: building a positive image of the company among potential employees.
- Building a strong position of the company owner by giving statements in industry texts.
Our actions
- Market analysis and selection of the most important topics from the media point of view.
- Creating high-quality content that meets the needs of journalists.
- Preparation of a package of press releases distributed by the Commplace press office.
- Establishing media relations on behalf of the client.
- Preparation of exclusive content - expert statements and analyses.
Result
W zaledwie 30 dni działania zespołu PR-owego Commplace pozwoliły dotrzeć do kluczowych z punktu widzenia klienta mediów w tym: Super Express, Strefa Biznesu, Puls HR, Świat OZE. Publikacje ukazały się zarówno w internecie, jak i w druku. W efekcie pozyskano prawie 100 publikacji.
- Reception 26 841 779
- Number of publications 95
We report results as publications and reach, not as the price of equivalent advertising. Why (in Polish).
Products used
Public relations
We create noticeable and effective messages that will allow you to convey only what you care about.
Find out moreCommunication strategy
We analyze trends, selecting the best tools.
Employer branding
We verify the REAL needs of your future and current employees.
Press newsletter
We automate the process of communication with journalists
Press telemarketing
We regularly talk to key media
exclusive materials
We create "bespoke" content about your brand at the request of journalists
The key factor in the campaign's success was finding the answer to the question of how to approach the creation of materials so that they meet the client's goals and are attractive to journalists at the same time. The topic of RES is currently very popular among recipients, which is why an in-depth market analysis was necessary. Effects in the form almost 100 publications and reaching over 26 million recipients confirm that our activities have been effectively planned and implemented.
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