Treść główna
Dream bigger than the sky!
Client
Helinat is about a passion for aviation and a desire to share this with others. The company offers pilot training, sightseeing flights, air taxi and helicopter hire for special occasions. Helinat pilots hold FAI Gold Certificates of Skill - FAI Gold Certificates (World Air Sports Federation), something only 10 pilots worldwide can currently boast.
Objective
We began our collaboration with the Helinat brand by rebranding and developing a new logo. The proposed creation is based on horizontal lines coming out of the signs, which are meant to symbolise movement, to give a feeling of lightness. And, naturally, to be associated with helicopter flight.
As a next step, we implemented a website with a shop. The website presents the company's wide offer in an attractive and clear way - training courses, sightseeing flights, air taxi and other additional services, giving the possibility of direct purchase of selected services. The website is maintained in a light, sky-high atmosphere, complemented by developed animations that give the website a dynamic feel, emphasising the company's domain of activity.
Full scope of work
Information acquisition phase
- analysis of assumptions;
Brand strategy
- analysis of the brand situation, including strengths, weaknesses and competition.
- identification of target groups and analysis of potential customers (Customer Journey).
- identifying key development and market trends.
- development of strategic action proposals, including a marketing implementation plan.
- preparation of model content for communication (PR, SoMe, blog) and a consistent communication style.
Brand foundation design phase
- logo design;
- standardisation of the logo (brand book).
Website
- UX concept;
- copywriting;
- graphic design (UI);
- implementation.
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