Engaging messages. Interesting creations. A compelling campaign. These are just some of the activities that we will implement for a new client - the Coco Glam brand. The goal is one - to precisely reach the potential user of the product. How we do it? About it below.
About Coco Glam
Coco Glam is an innovative Polish cosmetic company whose flagship product is natural and ecological teeth whitening powder. The action of this product is based on the presence of active carbon in the composition, which helps to perfectly clean the oral cavity and whiten the teeth in a completely safe way.
Coco Glam powder not only whitens teeth, but also prevents tooth decay, gum disease and the growth of harmful bacteria. It is distinguished by the fact that the teeth should be gently washed with a soft brush and not scrubbed, because the powder whitens the teeth by absorption. The production process of the products is the least harmful to the environment - vegan friendly and not tested on animals.
Challenges for Commplace
Among the activities entrusted to us, there were areas in the field of media relations and a YouTube campaign. Our goal was also to create the creation of the "I'm already in Rossmann" campaign and encourage potential recipients to visit drugstores. The whole will allow us to influence the basic business goals of the brand - increase in interest and sales of Coco Glam products.
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The scope of cooperation with Coco Glam
To work with Coco Glam, we have appointed a dedicated team of internal experts - the copywriting department, the PR department and the press team. The project was also supported by experts dealing with the campaign on Youtube. As a result, we created a detailed action plan.
Commplace's tasks include:
Preparation of press releases
High-quality content is an opportunity to break through the communication chaos. Our experts not only provide journalists with interesting content, but most of all content consistent with the brand's sales strategy. Our activities also include compiling comments for the media, handling media inquiries, coordinating Coco Glam responses and authorizations.
Product PR and media relations
Choosing the right media base affects the success of the entire campaign. At Commplace, we select an appropriately profiled media base for each client so that the message is not only interesting for journalists, but above all reaches potential recipients. The database is constantly updated with new, attractive titles.
Preparation and implementation of the campaign on Youtube
A campaign on Youtube allows you to reach potential customers when they watch videos on that platform. Thanks to the appropriate parameter setting, we can be sure that it will only be displayed to people who may be interested in the product, thus increasing brand awareness and encouraging them to make a purchase.
Commplace recommended products and tools
The tools and products that we will use to achieve our goals include:
- Public relations 21st century - e-PR, product PR,
- target group - needs analysis
- Communication strategy in the digital world - development and implementation
How to use the Internet to reach a potential customer?
Do you know...
What does Coco Glam do?
Coco Glam is a cosmetic company whose most recognizable product is an innovative teeth whitening powder based on the action of active carbon. The powder, apart from giving spectacular effects, is also environmentally friendly and suitable for vegans.
What was the goal of Commplace's activities for Coco Glam?
The tasks entrusted to Commplace include running a YouTube campaign and media relations activities. These activities were to increase interest in Coco Glam products and improve their sales.
What was the scope of Commplace's cooperation with Coco Glam?
The cooperation consisted in appointing a team dedicated to the client, made up of internal experts, and creating a detailed action plan. Among the most important tasks were the preparation of press releases, the implementation of the campaign on Youtube and the selection and preparation of the appropriate media database.