Is Individualized Marketing a way to the hearts of customers?
The advertising message is more and more personalized today. There isn't...
Customer acquisition
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Consumer trends - notice, understand, apply!
The only thing we can be sure of is change, and ...
When is sales orientation and when product orientation?
Clients are to come to you, or is it rather you ...
What is market orientation in business?
Focus on sales, market orientation or emphasis on approach ...
How are modern purchasing decisions going?
How to understand the behavior and needs of modern customers? Just...
Customer retention, i.e. how many are with you from the beginning?
A prospering company can be recognized by the fact that many ...
Churn analysis, i.e. how many customers have recently left you?
Are your customers leaving you in alarmingly fast ...
CSI indicator: stages, techniques, statistics
In the sales industry, the topic of customer satisfaction research is discussed ...
Narrative marketing, or how to sell a good story
In the flood of information, customers are often deaf to specific ...
Aromamarketing, or what does sales smell like?
Good marketing should affect all your senses. Just as...
Plan your sales process steps step by step
Is sales in your company planned in every ...
Prospecting
Perhaps you are one of those people who suffer from skin tingling ...
A model sales conversation - what should it look like?
A sales conversation with a client is not a thing of the past! Popular ...
Contextual Marketing: A Force That Cannot Be Stopped
Contextual Marketing can only be treated as one of the tools ...
What is custom publishing?
Custom publishing is becoming more and more popular in Polish ...
Subvertising a new trend in marketing?
Subvertising is a term described in the Polish Internet mainly on websites dealing with ...
Market leader strategy according to P. Kotler (and not only)
The market leader strategy is one of the competitive strategies developed ...
Marketing sample selection methods
Do you want to reach millions with your product? First it's worth ...
Is an in-depth interview just a conversation?
In-depth interview is a concept in the field of sociology and statistics, ...
Customer Objections - How to Deal With Them?
In the real world, a salesperson can easily find out what the customer is saying ...
The consumer's decision-making process - how well do you know the consumer?
Have you ever wondered what the decision-making process of the consumer of your ...
Which business model fits your company?
Many dream of creating a new business model that will revolutionize the world by ...
When is a research sample what can be useful?
A research sample is a concept from the field of statistics - what ...
Customer journey: what is it and how to create it?
It might seem that the customer journey is a basic concept ...
