Guide: AI in business › AI in marketing, advertising and content
An AI presentation is one whose first version (structure, slide copy and suggested graphics) is prepared by an artificial intelligence tool, while a human corrects the content and data, and finally the look, before showing it to anyone. Used well, it significantly shortens work on the first draft. Used badly, it produces pretty slides with no argument. Below we explain which tool to choose, how to write prompts, what it costs and where companies lose the most.
In 60 seconds AI presentations at a glance
- In practice: AI prepares a draft presentation based on your prompt or a document, and you refine it like any other presentation.
- The biggest winners: sales and marketing departments, HR, and boards that produce lots of similar presentations, such as offers, reports or training.
- Budget: from zero (free plans with limits) to several dozen dollars per user per month in office suites with AI.
- To start: one type of presentation, a company template and a ready source document instead of a blank window.
- What to watch out for: made-up figures, customer data pasted into free tools and slides that look just like the competition’s.
What an AI presentation is, and what it is not
An AI presentation is not a new format. It is an ordinary file (PowerPoint, Google Slides, PDF or a web page) whose first version was put together by an AI presentation builder based on a topic and goal, a description of the audience or a specified document such as an offer, report or memo. The tool proposes a slide outline and copy, chooses a layout and often illustrations too.
Artificial intelligence for creating presentations is good at putting material into a logical order, cutting long paragraphs down to bullet points and quickly choosing a layout. It is less good at what matters most in a business presentation: the argument that will convince a specific customer, and figures someone is accountable for. A language model (i.e. a program that predicts the next words based on an enormous amount of text) can add “growth of 34%” that never happened, and we explain why under AI hallucinations.
The simplest way to think about it is this. AI for making presentations replaces the first hour of work, i.e. the blank slide and hunting for a layout, but it does not replace thinking about what the audience should remember and do after the meeting. Anyone who types “artificial intelligence PowerPoint presentation” into a search engine usually wants exactly that: a ready file to keep working on. They won’t get a ready decision. If presentations are part of a wider plan for you, start with guide to artificial intelligence in business.
Who saves the most work with AI presentations?
The biggest winners are teams that produce lots of similar presentations. A sales rep is preparing the third offer this week for a company in the same sector, HR is putting together onboarding material for yet another group, and marketing turns a campaign report into ten slides for the board every month. In situations like these, AI takes the mechanics off people’s hands.
- A sales offer based on a Word document or meeting notes: a draft in a few minutes, then tailoring to the customer.
- Monthly report: AI turns the results table and commentary into slides, and a human checks the figures and conclusions.
- Internal training: a procedure or manual becomes a presentation with review questions.
- Wystąpienie na konferencji: AI pomaga ułożyć narrację i skrócić tekst, ale merytoryka zostaje po stronie prelegenta (dobre przykłady storytellingu pomogą wybrać oś opowieści).
- A first version of a campaign idea: a quick draft for discussion within the team before anyone brings in a designer.
Which AI presentation tool should you choose?
Your office suite decides. If everyone has Microsoft 365, the simplest route is Copilot in PowerPoint, and Microsoft’s own guidance recommends starting from a company template, because then Copilot builds slides on existing layouts. There is also ChatGPT for PowerPoint, a ChatGPT panel in PowerPoint’s sidebar; according to the OpenAI help centre it is available on all plans, with a limited allowance on the free plan and on the Go plan. That is how you make a “ChatGPT PowerPoint presentation” without copying text between windows.
Gamma i Canva (gdzie prezentację AI tworzy się z poziomu kreatora) to narzędzia z innego świata. Gamma AI prezentacje składa szybciej, a Canva daje gotowe grafiki, więc obie szybciej dają efektowny wygląd. Łatwiej w nich jednak zgubić firmową identyfikację. Jak dobrać cały pakiet, a nie tylko narzędzie do slajdów, opisaliśmy w porównaniu ChatGPT, Gemini or Copilot for business.
| Tool | Best for | Strength | Weaker side |
|---|---|---|---|
| Copilot in PowerPoint | companies working in Microsoft 365 | builds on the company template, creates a presentation from a Word file | requires a paid Copilot licence |
| ChatGPT for PowerPoint | people who already work in ChatGPT | editable slides in PowerPoint, works from source material | the style does not always stick perfectly to the template (as OpenAI itself says) |
| Gamma | quick, eye-catching drafts and presentations in web-page form | a finished look in minutes, export to PPTX and PDF | harder to stick to a strict brand book |
| Canva | marketing teams who already design in Canva | graphics library and brand kits | less convenient than PowerPoint with complex data |
| Gemini in Google Slides | companies on Google Workspace | works in the browser, collaborative editing | AI features only on higher Workspace plans |
How to make a presentation with AI step by step
Creating AI presentations gives good results when the tool is given material rather than just a topic, and the sequence below works in companies regardless of which program you happen to be using.
- STEP 01Write the goal in one sentence
Who is watching, what should they remember, what should they do after the meeting? For example: “The client’s board should agree to a three-month pilot.” Without a sentence like this, AI will make a presentation about everything.
- STEP 02Prepare a source document
A memo, an offer, a report with figures. The tool should summarise your facts, not invent its own, so enter the figures yourself, with a date and source.
- STEP 03Open the company template
In PowerPoint and Google Slides, start from a file with the company’s colours and typefaces, and in Gamma and Canva set up a brand theme or brand kit before generating anything.
- STEP 04Ask for the outline first, then the slides
Approve the outline (slide titles and one idea per slide) before the AI generates the whole thing. Correcting an outline takes a minute. Correcting 15 finished slides takes half an hour.
- STEP 05Check every figure and every name
Compare the slides with the source document and delete anything that isn’t in the material, because this is where made-up data most often appears.
- STEP 06Add what AI does not know
Historię klienta, przykład z branży, jedno mocne zdanie na koniec. Tym różni się prezentacja, która sprzedaje, od takiej, która tylko ładnie wygląda. Co jeszcze składa się na skuteczną ofertę sprzedażową, rozpisaliśmy osobno.
Jak Commwork®AI pilnuje liczb i przekazu w prezentacjach z AI
Największe ryzyko prezentacji z AI to liczba, której nikt nie sprawdził. Commwork®AI składa szkic oferty z biblioteki wcześniejszych materiałów i danych z połączonych programów, a każdą liczbę opisuje źródłem i etykietą dowodu. Przekaz ustala z Tobą zespół Commplace®, a to, co trafia do klienta, podpisuje człowiek.
- Sprawdzanie liczb i faktów 32%
- Dopasowanie do klienta 28%
- Poprawki wyglądu 18%
- Szkic w narzędziu AI 12%
- Akceptacja 10%
- 2.02.2025Art. 4 AI Act: firma dba o kompetencje pracowników w AI
- 2.08.2026Przepisy AI Act o przejrzystości treści z AI
- Week 2Zmierzony czas przygotowania oferty przed zmianą
- Tydzień 5Szkolenie handlowców na własnych ofertach
- Tydzień 6Start pilotażu dla połowy zespołu
- Week 12Porównanie grup i decyzja o licencjach dla wszystkich
- 01Cel i odbiorca
- 02Materiał źródłowy
- 03Szkic z biblioteki
- 04Sprawdzenie liczb
- 05Measuring the impact
- Przygotowuje szkic oferty z biblioteki wcześniejszych, z wyliczeniem, i zostawia go do podpisu człowieka.
- Przy każdej liczbie pokazuje źródło i etykietę dowodu, więc zmyślony wynik nie przejdzie niezauważony. Skąd biorą się takie liczby, tłumaczymy przy AI hallucinations.
- Łączy dane z systemu klientów z wynikami ofert, więc widzisz, po których prezentacjach klient umówił kolejne spotkanie, a wzrost sprawdzasz grupą porównawczą.
The view reproduced is modeled after the dashboards provided to customers. The names, numbers, and terms are examples and show the way the system works, not the results of a specific company.
A prompt that works: how to talk to a presentation builder
Most disappointments of the “ChatGPT is no good for presentations” kind start with the prompt “make a presentation about our company”. The model doesn’t know who the audience is, how much time they have or what matters to them. So it produces generalities. A better prompt includes the audience, the goal, source material, constraints (number of slides, length of the talk) and tone.
Also ask the tool to indicate, for each slide, the passage of the document it took the content from, because that makes it much easier to catch additions that aren’t in the material. We have collected more prompt templates, including for texts and analyses, in our guide to prompts for marketing.
How much does an AI presentation cost and what drives the budget?
The tool itself is usually the smallest item. People’s time spent on corrections costs more, and in a company that cares about its image, so does preparing a good template for AI to work with. The table shows public tool prices (in dollars, excluding VAT, as at September 2026) and the factors that determine the rest of the budget.
Nie wiesz, który z tych pakietów pasuje do Twojego zespołu? Na szkoleniu AI dla firm zaczynamy od przeglądu licencji, które już macie, więc często okazuje się, że nowa subskrypcja nie jest potrzebna.
| Item | Cost or range | What it depends on |
|---|---|---|
| Microsoft 365 Copilot for large companies | USD 30 per user per month (annual billing) | also requires a Microsoft 365 licence |
| Microsoft 365 Copilot Business | USD 21 per user per month (annual billing), USD 18 on promotion (Microsoft does not give an end date on its US site) | version for smaller businesses; also requires Microsoft 365 |
| ChatGPT Plus / Business | USD 20 a month (Plus); USD 20–25 per user (Business, min. 2 people) | Business provides an admin panel and no training on company data by default |
| Gamma, Canva | free plans with limits; paid plans from a few to a dozen or so USD per person per month | slide limits per prompt, removing the tool’s watermark, brand kit |
| Company template for AI | one-off, time of a designer or agency | number of slide layouts, charts, icons, consistency with brand identity |
| Employee time for corrections | the biggest variable | quality of source material, number of approvers, content risk level |
Brand, template and data stay in human hands
AI presentations share a common flaw. They all look alike. The same layouts, the same stock photos and three columns of icons mean that when a customer looks at five offers in a week and four look as though they came out of the same generator, the one that looks like your company wins. So the first investment should be a proper template in line with brand identity, not yet another subscription.
The second issue is graphics. An image generator will create an illustration in a few seconds, but you are not always allowed to use it as you wish, and it doesn’t always match the company’s style, as we explain under AI graphics and logos for business. If presentations are an important sales tool, think about a consistent visual system built for AI; that is the job of AI branding.
When an AI presentation pays off, and when it doesn’t
Artificial intelligence for making presentations pays off where repetition is high and errors are easy to catch, but it performs worse where every word can have legal or reputational consequences, such as investor results or a crisis situation.
| Situation | AI for presentations? | Why |
|---|---|---|
| Weekly proposals and reports | yes | repeatable layout, your data is the source |
| Internal training | yes | the source material already exists and is easy to check |
| Results presentation for investors | draft only | every figure has legal consequences; a person produces the final version |
| Communication in a crisis situation | not for the content | every word and the tone matter; see AI in crisis communication |
| Pitch for a new brand or campaign | for brainstorming | AI will suggest variants, but the team has to come up with the differentiator |
Prezentacje AI w dziale sprzedaży, czyli przykładowe 90 dni
Ten scenariusz jest przykładem poglądowym, a nie historią konkretnej firmy. Dział sprzedaży z ośmioma handlowcami, kilkanaście ofert tygodniowo, firma pracuje w Microsoft 365. Zarząd chce, żeby AI do tworzenia prezentacji skróciła przygotowanie ofert, ale nie kosztem skuteczności.
Pierwszy miesiąc. Prezentacje AI zaczynają się od pomiaru, nie od zakupu. Przez dwa tygodnie handlowcy zapisują, ile godzin zajmuje im każda oferta. Równolegle grafik porządkuje firmowy szablon, a ktoś z IT sprawdza, na jakim planie pracuje zespół i co wolno wkleić do narzędzia. Rachunek z tabeli wyżej jest prosty: osiem licencji Copilot Business to 168 USD miesięcznie, a ChatGPT Business dla tych samych osób od 160 do 200 USD. Najpierw jednak sprawdź, co już obejmuje obecna licencja, o czym więcej w tekście o Copilot for business.
Drugi miesiąc. Krótkie szkolenie na własnych ofertach i wspólna biblioteka poleceń. Potem pilotaż, ale tylko dla połowy zespołu. Druga połowa pracuje po staremu. To nie złośliwość, tylko jedyny uczciwy sposób, żeby później odróżnić wpływ narzędzia od sezonu. Szybka ChatGPT prezentacja przygotowana w pięć minut kusi, żeby wysłać ją od razu, dlatego w pilotażu każda oferta przechodzi przez sprawdzenie liczb.
Trzeci miesiąc. Porównujesz obie grupy: czas przygotowania oferty i odsetek ofert, po których klient umówił kolejne spotkanie. Jeśli grupa z AI jest szybsza, a skuteczność nie spadła, narzędzie trafia do wszystkich. Jeśli jest szybsza, ale klienci rzadziej wracają, problem leży w treści, nie w narzędziu. Wtedy wróć do tego, jak handlowcy odpowiadają na customer objections, bo slajd tego za nich nie zrobi.
Próg decyzji zapisz przed startem. Przykład: wdrażamy dla całego zespołu, jeśli czas przygotowania oferty spadł co najmniej o jedną trzecią, a odsetek kolejnych spotkań jest nie niższy niż w grupie bez AI. Sztuczna inteligencja do prezentacji ma sens w ofertach tylko wtedy, gdy wspiera plan sprzedaży, a nie produkuje slajdy dla samych slajdów. Przegląd innych narzędzi, które mogą się przydać przy okazji, znajdziesz w zestawieniu the best AI tools for business.
Zanim kupisz licencje albo zamówisz szkolenie, zapytaj:
- Czy narzędzie buduje slajdy na naszym firmowym szablonie, czy na własnych motywach?
- Czy w naszym planie dane firmy są wyłączone z trenowania modeli?
- Czy dostaniemy edytowalny plik PowerPoint, a nie tylko PDF albo stronę?
- Jakie są limity slajdów lub poleceń w wybranym planie?
- Kto w firmie zatwierdza przekaz, zanim prezentacja trafi do klienta?
- Jak zmierzymy skutek, a nie tylko czas, i z jaką grupą porównamy wynik?
AI presentations, regulation and confidentiality
Since 2 August 2026, the provisions of the EU Artificial Intelligence Regulation (AI Act) on the transparency of AI-generated content have applied. For an ordinary company presentation that a human has revised and is responsible for, this usually does not mean an obligation to label it. It is different with realistic images and video that could mislead, and we describe the details in our guide to labelling AI content from 2 August 2026.
Since 2 February 2025, Article 4 of the AI Act has also been in force, under which companies using AI systems must ensure their staff understand how to use them. A short briefing for the team on what may and may not be pasted into the tool is therefore more than just good practice. We set out a programme for such training in our article on AI training for companies.
How to check whether AI presentations have made a difference
Łatwo uwierzyć, że skoro prezentacje powstają szybciej, to firma zarabia więcej. To dwie różne rzeczy. Mierz osobno czas przygotowania (ile godzin zajmowała oferta przed wdrożeniem i po nim) oraz skutek, czyli odsetek ofert, po których klient umówił kolejne spotkanie. Oba wskaźniki obok siebie, każdy ze źródłem, datą i właścicielem, pokazuje Commwork®AI cockpit.
If results have improved, check whether AI really deserves the credit: compare them with the same months of the previous year, or keep part of the team on the old way of working for a month and compare the two groups. Coinciding in time is not the same as having an impact. We write about this on our page correlation vs impact, and if presentations are part of a wider rollout, you will find a measurement plan in our article on rolling out AI in the marketing and PR department. Chcesz, żeby cały zespół od początku pracował w ten sposób? Na szkoleniu AI dla firm ćwiczymy to na Waszych własnych materiałach.
Five mistakes that stop an AI presentation from selling anything
“Make a presentation about the company” produces ten slides of generalities, and an hour of corrections wipes out all the time you saved.
AI can add credible-looking data, and a single made-up figure in an offer can undermine a customer’s trust in the whole company, even if the rest of the presentation is flawless.
By pasting a price list or customer data into a personal account, you lose control over where that data goes and risk breaching a contract or the GDPR.
The presentations look as though they came from a generator rather than from your brand, so a customer looking at several offers in the same week won’t be able to tell you apart from the competition.
AI is keen to fill every slide with paragraphs. The speaker reads from the screen, the audience switches off and the presentation loses its point.
What sales and marketing people ask before making their first AI presentation
Which AI for presentations is best for a company?
Usually the one that works in the office suite your company already uses: Copilot in PowerPoint with Microsoft 365, Gemini in Google Slides with Google Workspace. Gamma and Canva work well for quick, eye-catching drafts, but whatever the tool, test your choice on three real presentations, not on a sales demo.
Can ChatGPT make a presentation in PowerPoint?
Yes. ChatGPT for PowerPoint is already available: a panel in PowerPoint’s sidebar that creates and edits editable slides. According to OpenAI it is available on all plans, with a limited allowance on the free and Go plans. You can also ask ChatGPT for an outline and move it into your own template.
Is an AI presentation free?
Most tools have free plans with limits on the number of slides, exports or prompts. Regular work in a company usually requires a paid plan, not least for data security reasons, and the cost ranges from a few to several dozen dollars per user per month.
How do I make a presentation from a Word file using AI?
In PowerPoint with Copilot, choose to create a presentation from a file and select a Word document; in other tools, paste in the content or attach the file and ask for an outline first. After generating, compare the slides with the document and delete anything that wasn’t in it.
Is Gamma AI suitable for company presentations?
It suits quick drafts, web-page-style presentations and materials where visual impact matters, and it exports to PPTX and PDF. With a strict visual identity you will need to spend time setting up a brand theme or polish the file in PowerPoint.
Do you have to label a presentation made with AI?
An ordinary company presentation that a human has checked and is responsible for usually does not need labelling. The AI Act requires labelling of, among other things, realistic images and recordings that could mislead. For graphics depicting people or events, check your obligations before publishing.
How much time does artificial intelligence save on presentations?
The most at the first-draft stage and for recurring materials such as offers or reports. There is no reliable figure for all companies, so measure it yourself: record the time it takes to prepare three presentations before the rollout and three after it, including content checking in the second three.
Sources
- SOURCEMicrosoft — Microsoft 365 Copilot for enterprise, pricing · accessed 24 September 2026
- SOURCEMicrosoft — Microsoft 365 Copilot Business, pricing · accessed 24 September 2026
- SOURCEMicrosoft Support — Create a new presentation with Copilot in PowerPoint · accessed 24 September 2026
- SOURCEOpenAI Help Center — ChatGPT for PowerPoint · accessed 24 September 2026
- SOURCEOpenAI — ChatGPT Business pricing · accessed 24 September 2026
- SOURCEOpenAI Help Center — What is ChatGPT Plus? · accessed 24 September 2026
- SOURCEGamma — plan pricing · accessed 24 September 2026
- SOURCEeesel AI — Gamma pricing in 2026 · 5 June 2026
- SOURCEGoogle Workspace — plan comparison (Gemini features) · accessed 24 September 2026
- SOURCEEurostat — 20% of EU enterprises use AI technologies · 11 December 2025
- SOURCEAI Act — Article 4, AI literacy · accessed 24 September 2026
Read next
Pierwszy krok to krótka rozmowa o tym, jakie prezentacje robicie najczęściej. Potem szkolenie Commplace® uczy pracy na własnych materiałach firmy: od polecenia, przez sprawdzanie faktów, po zasady bezpieczeństwa danych. Po warsztacie zespół ma gotowe wzory poleceń do swoich prezentacji.
Sebastian Kopiej, President of Commplace®. In public relations since 1996. Text prepared with the help of AI tools and fact-checked by the author. Data current as of September 29, 2026.