The AI Act in Poland: what it is, when it applies and who it affects — a guide for marketing and PR
AI Act to unijne rozporządzenie 2024/1689 o sztucznej inteligencji,...
AI
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Deepfake: what it is, how to recognise it and what to do when it concerns your company
Deepfake to realistyczne nagranie wideo, dźwięk albo zdjęcie wygenerowane...
AI agent: what it is, how much it costs and how it works in marketing and PR
Agent AI to program oparty na modelu językowym, który...
Implementing AI in your company: a 90-day plan for marketing and PR, costs and risks
Wdrożenie AI w firmie zaczyna się od mapy procesów,...
PR AI: why media coverage determines what ChatGPT says about your company
To, co ChatGPT, Gemini czy Perplexity powiedzą o Twojej...
AI and crisis communication: deepfakes, false information and the first-hour response
Sztuczna inteligencja zmieniła komunikację kryzysową na dwa sposoby: przyspieszyła...
Press releases in the age of AI: what 1,796 releases teach us and how to write so that media and models cite them
Press releases in the age of AI have two readers: a journalist,...
Labelling AI content from 2 August 2026: what PR and marketing need to do
From August 2, 2026, a company that publishes realistic...
GEO Agency or AI Agency: how to choose? 15 questions and 7 warning signs
You’ll recognize a good GEO agency or AI agency by...
llms.txt: what it is, whether it works and whether it is worth having
llms.txt is a text file placed in the main directory of the page,...
SEO, GEO and AEO: how they differ and where to start in 2026
SEO is a battle for a place on the search results list,...
AI Mode in Google: how to turn it on, how to turn it off and what it changes for businesses
The AI mode is a separate tab in the Google search engine, in...
Protecting privacy in the digital age
Since much of our business is done online, security...
How to effectively use AI to promote business?
The importance of artificial intelligence in business is growing every month...
Artificial intelligence is revolutionizing
PR and marketing industry
Artificial intelligence (AI) has ushered in a new era of technological progress. Digital...
Benefits of using AI in PR and marketing
The benefits of using AI are a widely discussed issue also in...
AI in PR 2026: how artificial intelligence is changing public relations
One of the key aspects of the development of modern business is appropriate...
AI in PR – challenges that need to be faced
The use of AI in PR and marketing brings many benefits...
