Etisoft means more! The PR Commplace agency will implement a communication strategy

"Etisoft means more" - PR agency Commplace is responsible for developing a marketing (and PR) strategy and its implementation. The Etisoft company specializes in industrial markings and Auto ID systems. Therefore, the goal of our activities will be to develop an effective marketing strategy in the B2B industry and create a sales communication platform for international expansion.

About ETISOFT

The Etisoft company from Gliwice has been operating on the market for over 20 years. The establishment of the company in 2011 with one of the largest supplier of specialized industrial labels in America - Mac Arthur Corporation - increased the possibilities of comprehensive service for corporate clients with plants dispersed throughout Europe and America.

The company's mission is continuous development through the production of modern industrial markings and Auto ID systems tailored to the individual requirements of users.

The greatest value of Etisoft is a team of over 300 qualified employees. Etisoft employs specialists who are constantly looking for new solutions, as well as new materials and raw materials. They are experts in marking and automatic identification systems, software and service, as well as production technologists.

How PR agency Commplace can help you further develop your business?

Challenges faced by the PR Commplace agency

Etisoft is a significant company in its industry. The marketing strategy must respond to the challenges set out in the Etisoft development strategy. That is why we have proposed modern communication channels, preceded by research, analyzes and workshops. We built large-area strategy z adequate marketing, PR and other tools. All these elements should build company image modern, prepared for challenges in a dynamically changing world.

The scope of cooperation

Comprehensive brand building requires comprehensive solutions. That is why the PR Commplace agency has engaged various teams to implement the strategy. We have joined the forces of individual internal teams specializing in implementing SEO tools, implementing Google Ads campaigns, media relations activities, building a brand strategy as well as a copywriting team.

Comprehensive brand building requires comprehensive solutions.

At Commplace, we know what to use.

Among the tasks are:

Verification of the company's current activities (audit and analysis)

A good action plan starts with identifying the current state. This is the basic step that will allow us to determine what has been done and what requires additional attention. Therefore, Commplace experts each time analyze the activities carried out by the brand in the area of marketing, PR or SEO. After the audit and analysis, we make a diagnosis. Then we start planning further actions.

Preparation of a coherent and comprehensive marketing strategy covering a wide range of tools and channels

Why is a marketing strategy so important? The marketing strategy is designed to help your brand communicate effectively and proactively to achieve its core business goals. However, for this you need a thorough plan. He is the signpost to success.

Creation communication strategy – both internal and external

As the Commplace PR agency, we can say with all our might that communication is an extremely important element of the PR strategy. Moreover, its absence is very expensive. Did you know that ineffective communication costs 40 thousand. zlotys per year? Think about what you could spend this amount on ... However, this is not the end. Ineffective communication also means information chaos, personal conflicts, a decrease in team effectiveness and motivation. At Commplace, we know how to prevent this from happening.

Systematic support in increasing the value of the Etisoft group and the sales volume of products available in the brand's portfolio

Brand value is about its strength. It also translates into the height of the sales posts. Therefore, our actions are measurable. And what's more - they translate into systematic increases in key indicators.

Transfer of know-how to employees (training and guidelines)

Staff training is essential to achieve specific goals related to your business. Providing training that develops employees towards long-term career goals can also promote greater job satisfaction. In addition, a more satisfied employee will stay with the company for longer. It will also be more productive.

Audit of graphic materials and consultancy in the field of visual communication

Customers buy with their eyes. Regardless of the type of product or industry. The visual experience is often superior to the rational evaluation of the offer. On the other hand - maintaining consistent visual communication has a positive effect on the company's image. That is why it is so important to maintain a constant direction when creating new graphic materials.

Designing a modern website.

The website is a showcase of the company. The first few seconds will decide whether the potential customer will delve into it or just raise the bounce rate. Ask us how we can optimize your website to sell.

Building a strong, recognizable ETISOFT brand and maintaining the image of a dynamic company employing professionals.

Building brand image requires thoughtful action. Each message, post in social media should be consistent with the vision and mission of the company. Moreover, each of them should speak with one voice. The voice of your company.