Do you want to promote a new product? Enter an additional market? Or maybe reach a new group of customers? The key to success is an efficient marketing campaign! How to conduct effective and interesting marketing campaigns?
Interesting marketing campaigns step by step
Each marketing activity requires an appropriate plan. Chaotic marketing campaigns bring losses instead of benefits. Therefore, first of all, you should establish the goal you want to achieve by undertaking specific marketing activities. The more specific the goal, the better! When setting a goal, stick to the SMART principle. A concrete, measurable, acceptable, realistic and timely goal is easy to achieve.
The next step is identification and analysis target audience. The information received will allow you to prepare the advertising message in such a way as to influence the recipients in the desired way. Different content speaks to women, other to men. It is similar with teenagers and adults. Precise definition of the recipients of your marketing campaign is a recipe for success!
After determining the goal and target group, it's time for one of the most important stages of planning a marketing campaign, i.e. selecting promotion channels and preparing content. In order for a marketing campaign to be effective, it must be tailored to the needs and expectations of recipients, in line with market trends, and at the same time unique and distinctive in its own way. It is worth using unusual forms of marketing (which you can read about later in the text).
After preparing the advertising materials, there is nothing else to do but ... let them out into the world! Remember to constantly monitor the effectiveness of your marketing campaign. Draw conclusions from reports and, if necessary, modify the actions taken.
Interesting marketing campaigns will attract new and regular customers.
It's time to implement them in your company - contact us!
Marketing campaigns - ideas
Ambient marketing
A one-off marketing campaign that uses non-standard media (e.g. bus shelters or park benches) or classic but unconventional ways. Ambient advertising it is something fresh, unusual, outside the mainstream, something that attracts, intrigues, and stands out from other advertisements. Ambient marketing has a high potential for interaction with audiences.
KitKat prepared an interesting ambient marketing action. The company remodeled city benches to resemble a KitKat bar. The aim of the campaign was to encourage people to take a "sweet" break with the bar - the brand advertises itself with the slogan "Time for a break, time for KitKat", which was perfectly emphasized by the marketing campaign.
Viral Marketing
Viral Marketing is an interesting marketing tactic aimed at creating hype around the brand. The company shares a carefully prepared advertising message on its social channels. It can be a meme, a graphic with an appropriate description, or a short movie. Viral advertising is supposed to influence emotions. It can be amusing, touching, etc. The most important thing is that it should be tailored to the recipients and interesting enough that they would like to share it further. Viral marketing is all about getting advertising to go viral!
Examples of successful viral marketing campaigns are: Allegro "What are you looking for in Christmas?", Doritos "A song of ice and fire", or the Red Bull Stratos mission.
