Porter's five forces model - is it still valid?
Porter's five forces model is one of the most popular methods ...
Marketing strategy
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Does traditional marketing make sense in 2022?
Many experts believe that online forms of advertising bring ...
Examples of KPIs that are worth using
In the effective management of the enterprise, continuous monitoring ...
The elements of the marketing plan will help you succeed!
Developing an effective marketing strategy is a key activity among companies ...
Do you know the elements of a marketing strategy?
A marketing strategy is the basis for successfully conducting your marketing ...
Elements of strategic management of each company
Today's market is changing very fast due to ...
Premium client - everything you need to know about it
From the KPMG report “The Luxury Goods Market in Poland. Edition...
The stages of the company's development, i.e. consistently pursue the goal
Companies go through different phases of their lives. Each of ...
Marketing channels - what are the best for your business?
Marketing is an inseparable element of the functioning of every enterprise. It's a real ...
How to advertise a product?
Even the best product will not succeed on the market if ...
Enterprise life cycle - when is it worth introducing changes?
Everything that changes over time and develops has ...
What is building a marketing strategy?
Building a marketing strategy is the basis of every enterprise. Properly prepared ...
Brand functions - does your brand fulfill them all?
We live in a world dominated by brands. We have our favorites ...
Insight marketing - a recipe for market success
Sales success depends on many factors. One of the most important ...
Organization life cycle - what stage is your company at?
Everything that happens on the market has its own specific ...
Do you know the goals of the advertising campaign?
The advertising goals are what the company aims to achieve by ...
Advertising on LinkedIn - is it worth it?
Companies are looking for a variety of platforms on which to advertise their ...
Internet advertising forms: how to choose the right one?
As the Internet grows, the forms of advertising are changing. To...
Legal Marketing: Advice for the Law Firm
Before we present effective solutions, we would like to remind you that legal marketing involves ...
In-store trading: how to conduct it via the Internet?
Trading in the online store is constantly evolving. People who run ...
Customer service standards: how to implement them?
Customer service standards allow us to meet consumer expectations, and at the same time help ...
Product management: introducing a new offer
Product management plays an important role in any industry because ...
Competition on non-prices: effective methods
Non-price competition includes customer acquisition methods other than price ....
Price functions: part of your marketing strategy
There are many important decisions to make when starting your own business. Though...
