Brand strategy - what is it and how to create an inspiring strategy?
Today's companies increasingly recognise that strong...
Internal and external employer branding - does the division still make sense?
Companies are racing to create attractive jobs to...
What is product PR and when is it worth using?
Product PR combines elements of branding...
Brand communication strategy – how to create it?
Research conducted by Deloitte found that companies with strong...
What is PR and how does it effectively impact business?
Public Relations (PR) is strategic communication aimed at...
How can positive customer feedback become the best advertising for a business?
Customer feedback has gained unprecedented power to influence the image of...
What is image SEO and how do you use it?
Image SEO is a marketing strategy that combines traditional SEO...
What are public relations instruments and how to use them?
Public relations is the art of building relationships between an organisation -...
What are marketing communication channels?
Marketing communication channels are the pathways through which a brand communicates its...
How do you build an employer brand and why is it worth doing?
Employer branding should be an important part of any company's strategy....
Corporate culture - how to build it well?
Corporate culture is the bedrock of any organisation, shaping its identity,...
How to write an effective press release?
The press release is an important tool in the arsenal of the PR specialist....
