Treść główna
Case study
Konopacka – apartments in Warsaw's Praga-Północ district. The premiere of the sale of the new PROFIT Development investment
Client Profit Development
REGIONS OF OPERATION
- PR
- Event Marketing
PROFIT Development SA is a Wrocław-based developer that has been operating on the real estate market since 2003. It builds apartments - not only on the Wrocław market - both for private purposes and as investments.
Challenges
- Invitation of VIP guests, journalists and representatives of the public opinion
- Organizing the event from A to Z - from the creative concept to the execution of subcontractors' work
- Coordination of paid and free publications on behalf of the client
Our actions
- The creative concept of the event - an evening meeting accompanied by music, expert talks and networking
- Coordination of work on the AR gallery
- The concept of POS materials promoting the event
- Organization of the event in terms of customer needs, budgeting of subcontractors' services, event schedule and presence at the event
- Communicating coverage of the event
- Adjusting the style of communication to individual SM & PR channels
- Coordination of communication with the Praga Północ Office
- Cooperation with the Kozminski University, expert in the subject of monument conservation
- Coordination of improvised theater under USP of the new Konopacka investment
Result
In mid-June, the premiere of the Konopacka investment took place at Stalowa 52, to which the Commplace Agency, on behalf of the client, PROFIT Development, invited representatives of local authorities, public and private institutions, as well as the media. The event was graced by the presence of Jacek Wachowicz, mayor of Praga-Północ, for whom the development of the district is a priority. During the meeting, it turned out that there are many aspects that attract people to Praga in Warsaw. Starting from the friendly community of Praga, through the cultural and educational offer, to architecture - both historical and contemporary. The event at Stalowa 52 was organized in the form of an evening meeting for journalists, business representatives and people associated with Warsaw's Praga. As part of the event, we organized a space and an opportunity to talk about Prague and Prague investments. The list of special guests included: Members of the PZFD Management Board, business representatives, Prague opinion leaders and business and economic media. During the event, there was also an opportunity to see the details of the investment using AR.
- Invited special guests and media representatives 50
- Reach in the media 9.5 million
- interviews of the President in TOP media 3
Products used
PR
We use the media to talk about the client's brand and gain the attention of the audience
Find out moreEvent Marketing
We make the terms "legendary" and "cult" forever accompany our clients' corporate events.
Find out moreSocial Media
Effective management of social media, using them to achieve the company's sales and promotional goals.
Find out moreOrganizing an engaging event from A to Z is always a huge challenge, but once again we can proudly say that we have mastered this task! Our team worked constantly to provide excellent service and meet all our client's expectations. It is also important that the event was appreciated and satisfied by all the participants present. For us, this is the best proof that our work has a positive impact on our clients' business. We would like to thank Profit Development for their trust and the opportunity to participate in another inspiring project. We are ready for new challenges and we know that together we can achieve even more!
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