Become the company of choice. Check how to do it

In short

Brak opinii to też opinia: W styczniu br. liczba internautów wyniosła 29,7 mln.
Zadbaj o dedykowaną zakładkę na swojej www: Potencjalni kandydaci do pracy często odwiedzają stronę internetową nowego pracodawcy.
Pamiętaj – social media to podstawa: Według raportu Digital 2022 Polska w Polsce jest ok.

How to become a company of choice? How to take care of your employer branding, have the right opinion and be perceived as an employee-friendly company? There are several ways to become a company of choice. What do you need to do? Check what actions to take and how long they will take.

Being an employer of choice is a huge advantage. Do you want to become a desired and attractive company for potential employees? Take care of these items.

No opinion is also an opinion

The number of internet users reached 29.7 million in January this year. On average, 25.9 million people used this medium daily, according to Mediapanel for January 2023. What does this mean for companies? It is worth taking care of your online reputation. It is important to remember that there are appropriate tools on the market to build the image of a company. Which ones?

Forums – potential employees often look for opinions about the company and working conditions on forums. It is worth regularly checking how we are perceived online.
GoWork – is one of the most popular portals and one of the most frequently visited by employees. There are discussions about the conditions of employment in a given company or problems that concern it. A good opinion on GoWork is essential nowadays.

Please note that no opinion is also an opinion. A potential candidate will be more likely to apply to a company that is well-known and visible on the Internet.

Take care of a dedicated tab on your website

Potential job candidates often visit a new employer's website. They want to find as much useful information as possible. So take care of the "job" or "career" tab.

The tab should be in a visible place on the page.
Clearly select all job advertisements and describe them well.
Present what the recruitment process looks like in your company.
Show why it is worth working for you.

In the tab, it is worth writing about the benefits of working for you and why the employee should submit a CV to your company. Be sure to write about the benefits you offer. It is good to graphically present any additional benefits that the employee will receive from you. Write about what sets your company apart from the competition.

Remember - social media is the basis

According to the Digital 2022 Poland report, there are approximately 27.20 million social media users in Poland, which is 72% of the population. Use that number! Your company should be visible on social media.

Bet on LinkedIn. You can post business content on this portal.
Instagram. Insight photos from events in your company or product presentations will be great here.
Facebook. Mixed content is allowed on this portal.

Also remember that your own medium is a blog. Use your own website to promote your company.

Show that the company is made of people and use them as ambassadors

Nothing encourages people to apply for a job more than the employees themselves. Their opinion is extremely important when it comes to building a reputation about your brand.

Inviting employees to be a brand ambassador will be a distinction for him, and participating in campaigns is fun. In turn, potential employees will see you as an employer with a human face who engages employees to promote the company.

Modern companies have many tools to promote themselves and build the right image. Just use them.