Research once carried out by the Gallup Institute showed that as many as 94% customers are more likely to use the offers of companies that care forrenvironment. It is not surprising that companies in their activities from the field Public Relations they often focus on ecology. However, the question arises - how to create an eco-image of the company? An interesting idea may be to invest in the so-called green roof. Here, one of our clients - SOPREMA - can help. Opinions and facts about the green roof systems it creates encourage you to use its products and services.
SOPREMA - opinions shaped by eco-marketing
Companies that choose eco-marketing usually start by modifying their products. Switching from plastic to paper or modifying the production process are good steps. Let us take into account, however, that they will rather be noticed by the company's existing customers. Meanwhile, if we want to reach new people, including those who do not even know about our existence, we must focus on more spectacular activities. You can inform about the fact that we are eco through the very appearance of the company's headquarters.
A green roof is a colloquial term used for a roof that is covered with a layer of vegetation. Of course, for this to be possible, appropriate system solutions must be applied, in which the creation of e.g. SOPREMA company. Opinions of companies and corporations that have decided on this type of eco-roof are impressive. As a rule, they talk about a rapid and significant increase in interest in the company among the local community. No wonder - the green roof, breaking the "concreteness" observed more and more often in urban spaces, is certainly an eye-catching element.
Green roof - what are its advantages?
It is worth taking into account the fact that a green roof on company buildings in Poland is still rare. No wonder that it arouses general interest and makes a given company memorable. Needless to say, a company that - literally - exudes concern for the environment at first glance, gains sympathy. The sympathy of all those who are close to the idea of caring for our planet. According to the data presented at the beginning of the article, it is a very large part of the society. Remember that a green roof, like any form of vegetation, has a positive effect on the microclimate, as it significantly increases the amount of oxygen in the air. It is estimated that an eco-roof with an area of only 15 m2 is able to produce oxygen that is enough for 10 people to live. In addition, it effectively cleans the air of dust, dust and harmful compounds, and therefore promotes our health. This type of roof will certainly also win the recognition of animal lovers, as green flat roofs often serve as a shelter for birds.
It should not be forgotten that the aforementioned, slowly creeping trend in the arrangement of roofs also brings numerous benefits for the owner himself. Opinions expressed by SOPREMA customers often indicate more comfortable use of buildings with vegetation on the roof. Thanks to it, more heat is retained inside the building in winter. However, in summer, the risk of heating the rooms under the roof is reduced. What's more, the layers that make up the structure of such a roof also suppress noise. The fact that a green roof is composed of more layers than a traditional roof also reduces the risk of damage to the roof. Thus, it is an investment that can save the owner from frequent renovation and repair expenses.
SOPREMA - opinions and facts about the offered green roof systems
In order for a green roof to be adequately protected against moisture, damage or heat loss, comprehensive system solutions are needed. Those that will provide waterproofing, drainage and a plant layer. All these elements are offered by SOPREMA. The opinions of satisfied customers and the very fact of its existence on the market for 114 years proves that it is a trustworthy brand. We can receive up to 10 years of warranty for its high-quality products. And modern production technologies place it in the leading position in the market of suppliers of green roof systems.
There are several types of eco-roofs. The basic one is the extensive system in which we plant grasses, herbs and flowering herbaceous plants. It is an excellent choice for those who care about low cost and the least effort that must be made to care for roof vegetation. In such a model, even one maintenance per year may be sufficient. The other popular type of green roof, the intensive roof, also receives positive opinions among SOPREMA's customers. It is a kind of roof garden with shrubs and trees. It is also perfect for the installation of elements such as patios and swimming pools. Therefore, it allows you to create a recreation area where you can comfortably drink coffee during a break from work.
The absolute hit, however, is the combination of a green roof with a usable roof, i.e. the creation of the so-called communication roof, with parking, roads and sidewalks. With such large surfaces, the reliability of the drainage and insulation systems provided by SOPREMA is of particular importance. The opinions of the owners of such roofs prove that these systems perform their functions very well.
Due to the growing social ecological awareness, it is assumed that green roofs will be the future of modern construction. It is worth considering this solution now, not only because of the desire to build an eco-image. SOPREMA, as a company with 25 years of experience in creating green roofs, is a proven partner in this field. We are glad that the actions we have taken to increase the visibility of this brand on the web have a chance to support at the same time such a just idea as care for the environment.