The Vandermoortele brand has joined the wide portfolio of brands supported by Commplace. The agency will answer for communication and advisory activities in the area of social media.
Vandemoortele is a Belgian family business. He has been producing food since 1899. It offers 2 categories of products. The first is bakery products, the second is margarine, cooking fats and oils. In more than 100 years of existence, Vandemoortele has grown to become an international food company that currently occupies a leading position among European companies in the industry.
As Anna Sitkowska Marketing Manager from Vandermoortele says: -Cooperation with one of the leading agencies on the market is a natural step for us in the development of our brand. We are aware of the importance of communication in social media nowadays. That is why we want to maximize our activities, effectively reaching virtual communities with a message.
According to the sources - in Poland, social media is used by over 25.9 million people. This is about 70% of our country's population [1]. - The presence of food brands on portals such as Instagram, Facebook or LinkedIn is therefore a mandatory point in the marketing strategy. Today, players who create communities are winning. Loyal recipients live the company's events, celebrate its successes with it, and are eager to test new products. According to the principle of social proof of rightness - they become an important element of the sales funnel – says Bartosz Zieliński, Managing Director, PR agency Commplace.
As part of the signed contract, the agency will be responsible for the preparation of the concept of directions of activities in social media, the creation and implementation of plans. On the Commplace side, social media specialists, copywriters and a graphic team will be involved in the project.
[1] https://empemedia.pl/social-media-w-polsce-2021-nowy-raport/