No matter how well optimized your website is, most likely there are areas that need improvement. The website audit helps to identify any problems, the solution of which will improve the position in the search results. Slow loading of the website, corrupted files, broken links, duplicate content, too heavy files affect the conversion rate.
Website audit: why is it performed?
This process allows you to assess whether your content and photos are search engine optimized. Additionally, specialists will check whether the links are user-friendly. A website audit helps to detect technical errors that extend the loading time of the website. Remember to do it regularly. Thanks to this, a professional agency can identify and solve problems on an ongoing basis, and thus increase the traffic on the website.
There is a fierce fight for customers in the e-commerce industry. Many entrepreneurs wonderhow to advertise an online storeto stand out from the competition. First and foremost, errors that affect the customer shopping experience should be eliminated. To reach a larger audience, include newsletters, referral marketing, collaboration with influencers, and personalized advertising in your strategy.
Self-audit of a website takes a lot of time, and you can easily make a mistake. Therefore, it is worth establishing cooperation with a professional agency who will take into account all the elements of the website relevant to SEO. They will analyze the factors that affect both directly and indirectly organic traffic.
Content Audit
Before you start positioning, conduct a thorough website audit. This way, you will find out which areas affect the company's visibility on the Internet, and which are worth working on a little more. One of the key areas is content audit.
Wondering what the strengths and weaknesses of your website are?
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You wonder how to start promoting a company on the Internet? Be sure to include content marketing in your strategy, which consists in preparing and publishing valuable content. In this way, you build an image of an expert, which will help you gain the trust of potential customers. Remember that published material should be both user and search engine friendly. Thanks to this, you will improve your visibility on the Internet. A website audit allows you to verify whether the published content is actually interesting for users.