Anwis roller shutters - opinions shape the brand identity

Competition in the market is currently based not only on the physical and tangible qualities of the products offered, but above all on the feelings that a given brand evokes in potential customers. One of our clients - the Anwis company, which offers modern window blinds, knows it very well. For the Anwis brand, customer opinions are the foundation on which the company builds an operating strategy with long-term success in mind.

ANWIS Sp. z o. o. has been on the market since 1979 and is currently one of the leading European manufacturers of window covers and components used in their production. It is part of the WAREMA group - a world leader in the segment of innovative protective technologies. Therefore, the company has a strong base, which it decided to strengthen with an appropriate communication strategy.

Why are customer opinions so important to the Anwis brand?

For the Anwis brand, the opinions of current and potential customers form the basis for taking further actions. Effective marketing is based on building relationships and communication based on emotions and persuasion.

The most important medium is people, and the Internet gives us the opportunity to reach millions of potential customers and ambassadors of our offer. We can only create and maintain a brand image thanks to consistency and determination. Only commitment to building honest communication will allow the brand to reap the fruits in the form of an authentic reputation, bringing tangible profits.

For the Anwis brand, opinions are a great source of knowledge about the needs and motivations of potential customers. They allow you to design marketing strategies in such a way as to encourage new customers to buy by launching a specific motivational process. Opinions about Anwis allow the brand to explain some of the consumer's behavior, such as a sudden interest in a product that was not very popular so far.

Anwis brand strategy - opinions shape identity

Anwis knows that a number of factors contribute to success. Hence the concern for:

• interesting design,
• special attention to functionality,
• highly specialized and experienced employees,
• using advanced technology in the production of components and systems of window blinds.

All this together allows us to offer the highest quality products that will defend themselves during use.

In a world accelerated to the limit, we only have a moment to attract the attention of potential customers. With just a few clicks, we are able to know "everything about everything" and form an opinion on any topic. Each purchase decision is preceded by a search for opinions about a specific product.

In the case of the Anwis brand, opinions are also used at the level of creating an offer. It is people who decide what assortment they lack or what modifications should be made to create a product that perfectly suits their needs. And this knowledge should be used.

Communication and building long-term relationships

Before we start developing an action strategy, we must properly analyze our offer - be aware of its strengths and weaknesses and learn to look at our product with a critical eye. Brand image is the result of comparing own expectations and the expectations of our customers. It is important that both images match, because only then will they be true. Opinions from Anwis brand allow to verify the image in the minds of the company's creators with the image that occurs when recipients actually contact the product.

Brand promotion was replaced by communication and building long-term relationships. In the case of Anwis, customer feedback allowed us to focus on the values relevant to this group. Social media, Internet forums, comments on popular portals are nowadays a powerful information base. The enormous competition prevents the modern consumer from buying products - he buys a specific brand, way of life and experiences, which he wants to be a part of. The opinions allow you to precisely define the goal to which the client is subconsciously pursuing.

Opinions about Anwis - each comment is a valuable source of information

In order for opinion marketing to achieve its intended goals, we need to properly prepare for it. The recommendation system is effective only for brands whose products or services will be able to defend themselves during use. For the Anwis brand, opinions, both positive and negative, constitute valuable feedback. Positive opinions generate new transactions. The negative ones are an important element of positive changes.

In the Anwis brand recommendation system, customer reviews quickly verify the advantages and disadvantages of the products offered, thanks to which the brand can quickly respond to them with appropriate communication.

It is a win-win. Customers willing to share their opinions are the greatest value of any organization, and thanks to the appropriate marketing tools, it is easy to turn them into faithful ambassadors.

Cooperation with ambassadors can prove effective both when promoting a new offer, as well as in crisis situations, when defending the brand from the position of opinion leader may save the damaged reputation of the company. The Internet has not only made new sales channels available to companies, but most of all it has enabled new forms of communication with potential customers.

Currently, when taking action on the market, we are dealing not so much with consumers as with prosumers. What does it mean? They are active market observers. Even before the purchase transaction itself, they dynamically look for information about products, manufacturers, their competitors and alternative solutions available on the market. Through their opinions and questions, prosumers interact with advertising messages and express their opinions loudly about them, thus influencing the shaping of demand and supply. Their importance cannot be overestimated today.

The Anwis brand - opinions as a source of effective brand management

Only consistent image creation brand, which has its reference in the adopted strategy of the company, can bring measurable benefits. Thanks to the holistic approach to brand management, its positive image and reputation are maintained in the minds of consumers for years. First of all, you should start with the basics - a consistent logo, visual identification, slogan, and then move on to more advanced marketing activities, such as: image positioning, branding or brand advertising campaign. Anwis is well aware of this. The opinions of loyal consumers allowed for the creation of a professional website that communicates the most important features of the brand. They are high quality, professionalism, sophisticated design and functionality of the offered products.

Few companies realize the importance of a website consistent with the brand image. It is thanks to her that, along with the creation of valuable content for the media and platforms such as Instagram or Facebook, the brand has a chance to stand out from the competition. Above all, it should be remembered by customers. For Anwis, the opinions of users of the brand's products are a valuable element of reference marketing. By creating attractive materials on social media, it enables interaction with the brand and other network users who can comment on the content they view and contribute to it.

Branding Anwis – opinions shape the future

Both positive and negative consumer reviews are the basis for building the future of the brand. They are an extremely valuable source of information about customer needs. Thanks to them, companies can constantly improve not only their products, but also build what distinguishes them from their competitors - the brand image. A properly managed brand communicates emotions and encourages you to buy or use a given service, emphasizing what customer needs will be met. In the case of Anwis, consumer opinions are of great importance. Thanks to listening to the voice of the market, the brand is constantly developing and effectively expanding the portfolio of roller shutters, blinds and curtains. Thanks to them, improvements are made to meet the requirements of even the most demanding consumers.