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Commplace® · Crisis communications

Crisis communications agency: be ready before the first hour

A crisis rarely starts when the media write about it. It starts earlier — with a signal nobody noticed, a decision taken too late or a statement nobody prepared. Commplace® helps companies recognise risk, prepare scenarios and respond under pressure, based on facts, with clear responsibilities. Talk to us →

What we do

  • Identifying sources of risk — media, social media, competitors, internal decisions, customer relations, operational errors and tensions inside the team, so the company does not react only when the problem is already public.
  • Crisis communication scenarios — what to say, to whom, when and through which channel; the language, the order of actions, the responsibilities, and the limits of what must not be said without confirmed facts.
  • REDALERT24 rapid response — in an emergency we help establish the facts, prepare statements and plan the first moves. Speed matters, but so does precision: a fast, careless reaction can make things worse.
  • Crisis PR in the media and online — working with journalists, responding to publications, comments and social media, and keeping one consistent message.
  • Reputation recovery — explanations, corrective action, dialogue with audiences and rebuilding trust. A crisis ends when the brand is stable again, not on the day a correction is published.

Why prepare before the pressure

In a crisis, silence, chaos and improvised statements quickly create a story of their own. PwC’s Global Crisis and Resilience Survey 2023 found that 89% of companies rank resilience among their top priorities, while 70% say they are confident they can handle a crisis — and PwC warns that leaders overestimate their preparedness. Scenarios, statements, a list of responsibilities and rules of action help a company respond calmly, quickly and with control over what audiences see.

How we work in a crisis

  • We separate confirmed information from speculation.
  • We decide what needs a response first.
  • We know who must receive which message: media, customers, employees, partners, regulators and local communities.
  • We help contain escalation, and we keep a human decision-maker in charge of every statement.

Commplace® AI supports the work with monitoring and an early-warning radar; people make the decisions and take responsibility for every word.

Experience

Commplace® has practised public relations since 1996 and has worked with more than 350 brands, including international groups such as Aramco, Fortum, Saint-Gobain and Pirelli. We keep 101 documented case studies, 87 of them backed by a document in the project file. We report outputs, reach and traffic — never an advertising value equivalent.

Pricing

  • Vulnerability audit and scenarios — from PLN 9,500 net, one-off. A review of where the company is most exposed, a list of scenarios and ready statements for each. The result stays with you.
  • Crisis readiness — from PLN 15,000 net per month. A standing team on duty, monitoring of media and online signals, updated scenarios and spokesperson training.
  • Intervention in an ongoing crisis — from PLN 20,000 net, priced individually. We start with a phone call, not a contract.

Frequently asked questions

What is crisis management?

Preparing a company for situations that could threaten its reputation, customer trust, employee relations or operations: risk analysis, response scenarios, statements, responsibilities and live support during the crisis.

What should a crisis communication plan include?

Possible scenarios, the people responsible for decisions, a list of stakeholders, rules for contact with the media, holding statements, response channels and an approval procedure before anything is published.

Why does a fast response matter?

In a crisis, no response is also a message. If a company stays silent too long or answers chaotically, audiences build their own interpretation. A fast, considered response helps contain escalation.

Is crisis management only about the media?

No. A crisis can develop in the media, on social media, inside the organisation, with customers, partners or the local community, so crisis communication must cover every audience and channel.

Do you support international companies?

Yes. We work in English and Polish and plan stakeholders, media and messages separately for each market involved.

Can a company prepare in advance?

Yes — and that is when crisis management is most effective: scenarios, statements, procedures, responsibilities and monitoring of early-warning signals prepared before the pressure starts.

Talk to us

[email protected] · +48 665 379 071 · Commplace®, Liczyrzepy 20, 58-564 Sosnówka, Poland. See also: international PR · AI visibility (GEO).

Author: Sebastian Kopiej, CEO of Commplace®. In public relations since 1996. Data current as of 22 September 2026. This page is general information, not legal advice. Wersja polska