The Gift Cards brand joins the group of Commplace customers

In short

Do grona klientów agencji dołączyła marka Karty Podarunkowe. Oferuje różnorodne karty upominkowe, skierowane zarówno do klientów indywidualnych, jak i firm. Nasz zespół odpowiedzialny będzie za przygotowanie projektu nowej strony internetowej i późniejszą implementację. – Strona internetowa stanowi wizytówkę firmy, stąd decyzja o aktualizacji naszej "wirtualnej wizytówki".

The brand of Gift Cards has joined the group of the agency's clients. It offers a variety of gift cards, addressed to both individual customers and companies. Our team will be responsible for the preparation of the new website design and subsequent implementation.

– The website is the company's business card, hence the decision to update our "virtual business card". – says Małgorzata Sakowska, representative of gift cards.online. Due to the continuous development of the business, we were looking for a business partner who would understand our needs, as well as those of our recipients, and use their knowledge and experience to support building the image of our brand.. he adds.

As the IAB Polska report shows, over half of Poles (55%) plan to maintain the current level of spending on products and services purchased online in the coming year. At the same time, almost 1/4 of the respondents plan to increase them. Having an attractive and functional website is therefore not only a matter of aesthetics, but above all a strategic move that affects brand perception, customer trust and ease of shopping, which can contribute to increasing sales.

Commplace — Commwork®AI

Commwork®AI is a Commplace® system that joins the programs a company already uses into one whole and builds deeper analyses from the combined data than any single application can. A human always makes the decision.

The system joins the programs a company already uses and builds conclusions, not tables, from the combined data.

Decision cockpits — conclusions instead of tables; every indicator has a source, a threshold and an owner.
Media intelligence and radars — not only who wrote, but what the tone is and what follows from it.
Forecasts and ranges of results — a Monte Carlo test (thousands of simulations) shows the range of possible results, and a tornado chart shows what affects the result most.
Stakeholders and personas — a map of the groups the result depends on, including hidden ones, and in-depth analyses of their behaviour.
Choice of communication tools and integrated marketing — a channel plan based on data, not on a hunch.
Analyses from open sources (OSINT) — competitors and market trends; every number has a source and a date.
Visibility in search engines and in AI chat answers — we check whether and how they recommend your brand.
A council of AI models for an important decision — the models check one another, and a human always makes the decision.
Decision register in the board cockpit — who decided, when, on what data and with what result.
Radar of five AI models — five models assess a difficult question separately, and the system shows where they differ and where the data needs checking.
Media intelligence in eight layers — from context and reach to a forecast of topics: is a topic growing or fading.
Reputation funnel in seven stages — from monitoring to rebuilding trust; the system calculates the stage, and a human reviews every negative mention.
Competition 360° — a map of a competitor in 18 dimensions: offer, message, visibility, prices, reviews.
Map of four channels — paid, earned, shared and owned media set against the stages of the customer journey; you can see where we work without measurement.
Stress tests — the same model shows what happens when price, demand or costs move in the wrong direction.
Crisis shield — watching over mentions and crisis scenarios ready before anything happens.
Over 1,100 specialised AI agents and 28 connections — data from Brand24, Ahrefs, HubSpot, GA4, Search Console, Fireflies and others goes into one cockpit.
Three levels of detail — the board sees charts and the conclusion, the team also sees the sources, the administrator sees everything.

Description of the system's capabilities. Results depend on the data and the scope of implementation; analyses and forecasts supported by artificial intelligence require human assessment.

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