{"id":8464,"date":"2024-04-02T21:11:21","date_gmt":"2024-04-02T19:11:21","guid":{"rendered":"https:\/\/commplace.pl\/?post_type=dictionary&p=8464"},"modified":"2024-06-14T19:03:48","modified_gmt":"2024-06-14T17:03:48","slug":"outbound-marketing","status":"publish","type":"dictionary","link":"https:\/\/commplace.pl\/en\/slownik\/outbound-marketing\/","title":{"rendered":"Outbound marketing"},"content":{"rendered":"

Definition<\/h2>\n\n\n\n

Outbound marketing is a set of proactive activities consisting in reaching out to the customer, actively searching for him and building a brand image in the recipient's mind through advertising and promotional campaigns.<\/p>\n\n\n\n

Trivia <\/h2>\n\n\n\n
    \n
  1. Outbound marketing is one of the most popular methods of promoting your brand and product.<\/li>\n\n\n\n
  2. Outbound marketing is often perceived as intrusive, which is why it is sometimes referred to as "disruptive marketing".<\/li>\n\n\n\n
  3. The opposite perspective is taken by the so-called inbound marketing, focused on attracting the customer's attention and being "found" by him. <\/li>\n<\/ol>\n\n\n\n

    Information<\/h2>\n\n\n\n

    Communication in this model is one-way: the seller sends information to the recipient, who, as a result of the message, may become a buyer of the promoted product or service. Activities typical of outbound marketing include television and radio advertisements, cold calling, trade fairs, e-mails, various types of publications, and leaflets. <\/p>\n\n\n\n

    There are many challenges associated with outbound marketing. One of them is to conduct promotional activities in such a way that, despite their imposing nature, they are not rejected by a potential customer at the outset. The idea is that, for example, in the case of cold calling, the seller has time to present the product he intends to sell before the interlocutor hangs up, or, for example, that leaflets distributed do not end up in the nearest waste bin before they are viewed. <\/p>\n\n\n\n

    This model is risky and requires a great balance in terms of how much initiative you can afford before the message is perceived as disruptive and intrusive. For this purpose, appropriate competences of the seller are necessary, because the success of the entire project depends on his ability to present the product in the best possible light. Unfortunately, it often happens that the pressure exerted by the seller, for example to make an immediate decision, results in the recipient's resistance and permanent aversion to the product or brand.<\/p>\n\n\n\n

    Mimo wspomnianych wy\u017cej trudno\u015bci outbound marketing cieszy si\u0119 du\u017c\u0105 popularno\u015bci\u0105. Dzieje si\u0119 tak ze wzgl\u0119du na szereg korzy\u015bci, jakie generuje aktywne pozyskiwanie klient\u00f3w. Po pierwsze, poprzez dzia\u0142ania o szerokim zasi\u0119gu, takie jak  reklamy, znacznie zwi\u0119ksza si\u0119 w spo\u0142ecze\u0144stwie og\u00f3lna \u015bwiadomo\u015b\u0107 marki. Oznacza to r\u00f3wnie\u017c zwi\u0119kszenie szans na pozyskanie nowych klient\u00f3w. Po drugie, efekty wielu dzia\u0142a\u0144 outbound marketingu mog\u0105 by\u0107 bardzo szybko widoczne: rozmowa telefoniczna mo\u017ce doprowadzi\u0107 (lub nie) do sprzeda\u017cy produktu lub us\u0142ugi, dobra reklama mo\u017ce przyci\u0105gn\u0105\u0107 wi\u0119ksz\u0105 ilo\u015b\u0107 konsument\u00f3w. Po trzecie outbound marketing jest stosunkowo \u0142atw\u0105 metod\u0105 – zdecydowanie mniej zasob\u00f3w wymaga napisanie reklamowego e-maila, ni\u017c zbudowanie wizerunku marki i opracowanie ca\u0142ej kampanii promocyjnej w social mediach.<\/p>\n\n\n\n

    Summary<\/h2>\n\n\n\n

    Outbound marketing is an active method aimed at reaching customers through advertising and promotional campaigns. It is popular, but it is often portrayed in a pejorative light because it is perceived as intrusive and disturbing. Typical activities include advertising, cold calling, cold mailing and attending trade fairs. In direct promotion, success depends primarily on the seller's skills, because excessive pressure to make a purchase may have the opposite effect to that intended. Despite the difficulties, outbound marketing remains popular due to increased brand awareness, quick results and a great opportunity to acquire new customers.<\/p>\n\n\n\n

    Related entries:<\/p>\n\n\n\npromotion tool<\/a>,\ncreative agency<\/a>,\nbranding agency<\/a>,\nconsulting agency<\/a>,\ncompany vision<\/a>,\nagency 360<\/a>,\nstrategic consulting<\/a>,\nproduct strategy<\/a>,\nstrategic plan<\/a>,\nbusiness strategy<\/a>","protected":false},"excerpt":{"rendered":"

    Definicja Outbound marketing (marketing wychodz\u0105cy) to zesp\u00f3\u0142 dzia\u0142a\u0144 proaktywnych polegaj\u0105cych na wychodzeniu z inicjatyw\u0105 do klienta, jego aktywnym poszukiwaniem oraz budowaniem w  \u015bwiadomo\u015bci odbiorcy obrazu marki za po\u015brednictwem reklam i akcji promocyjnych. Ciekawostki  Informacje Komunikacja w tym modelu ma charakter jednokierunkowy: sprzedawca wychodzi z informacj\u0105 do odbiorcy, kt\u00f3ry w wyniku przekazu mo\u017ce sta\u0107 si\u0119 nabywc\u0105 […]<\/p>\n","protected":false},"template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-8464","dictionary","type-dictionary","status-publish","hentry"],"acf":[],"yoast_head":"\nOutbound marketing - Commplace<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/commplace.pl\/en\/slownik\/outbound-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Outbound marketing - Commplace\" \/>\n<meta property=\"og:description\" content=\"Definicja Outbound marketing (marketing wychodz\u0105cy) to zesp\u00f3\u0142 dzia\u0142a\u0144 proaktywnych polegaj\u0105cych na wychodzeniu z inicjatyw\u0105 do klienta, jego aktywnym poszukiwaniem oraz budowaniem w  \u015bwiadomo\u015bci odbiorcy obrazu marki za po\u015brednictwem reklam i akcji promocyjnych. Ciekawostki  Informacje Komunikacja w tym modelu ma charakter jednokierunkowy: sprzedawca wychodzi z informacj\u0105 do odbiorcy, kt\u00f3ry w wyniku przekazu mo\u017ce sta\u0107 si\u0119 nabywc\u0105 […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/commplace.pl\/en\/slownik\/outbound-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Commplace\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-14T17:03:48+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Outbound marketing - Commplace","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/commplace.pl\/en\/slownik\/outbound-marketing\/","og_locale":"en_GB","og_type":"article","og_title":"Outbound marketing - Commplace","og_description":"Definicja Outbound marketing (marketing wychodz\u0105cy) to zesp\u00f3\u0142 dzia\u0142a\u0144 proaktywnych polegaj\u0105cych na wychodzeniu z inicjatyw\u0105 do klienta, jego aktywnym poszukiwaniem oraz budowaniem w  \u015bwiadomo\u015bci odbiorcy obrazu marki za po\u015brednictwem reklam i akcji promocyjnych. Ciekawostki  Informacje Komunikacja w tym modelu ma charakter jednokierunkowy: sprzedawca wychodzi z informacj\u0105 do odbiorcy, kt\u00f3ry w wyniku przekazu mo\u017ce sta\u0107 si\u0119 nabywc\u0105 […]","og_url":"https:\/\/commplace.pl\/en\/slownik\/outbound-marketing\/","og_site_name":"Commplace","article_modified_time":"2024-06-14T17:03:48+00:00","twitter_card":"summary_large_image","twitter_misc":{"Estimated reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/commplace.pl\/en\/slownik\/outbound-marketing\/","url":"https:\/\/commplace.pl\/en\/slownik\/outbound-marketing\/","name":"Outbound marketing - Commplace","isPartOf":{"@id":"https:\/\/commplace.pl\/en\/#website"},"datePublished":"2024-04-02T19:11:21+00:00","dateModified":"2024-06-14T17:03:48+00:00","breadcrumb":{"@id":"https:\/\/commplace.pl\/en\/slownik\/outbound-marketing\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/commplace.pl\/en\/slownik\/outbound-marketing\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/commplace.pl\/en\/slownik\/outbound-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/commplace.pl\/"},{"@type":"ListItem","position":2,"name":"Has\u0142a","item":"https:\/\/commplace.pl\/slownik\/"},{"@type":"ListItem","position":3,"name":"Outbound marketing"}]},{"@type":"WebSite","@id":"https:\/\/commplace.pl\/en\/#website","url":"https:\/\/commplace.pl\/en\/","name":"Commplace","description":"PR agency Wroc\u0142aw","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/commplace.pl\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"}]}},"_links":{"self":[{"href":"https:\/\/commplace.pl\/en\/wp-json\/wp\/v2\/dictionary\/8464","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/commplace.pl\/en\/wp-json\/wp\/v2\/dictionary"}],"about":[{"href":"https:\/\/commplace.pl\/en\/wp-json\/wp\/v2\/types\/dictionary"}],"version-history":[{"count":2,"href":"https:\/\/commplace.pl\/en\/wp-json\/wp\/v2\/dictionary\/8464\/revisions"}],"predecessor-version":[{"id":8683,"href":"https:\/\/commplace.pl\/en\/wp-json\/wp\/v2\/dictionary\/8464\/revisions\/8683"}],"wp:attachment":[{"href":"https:\/\/commplace.pl\/en\/wp-json\/wp\/v2\/media?parent=8464"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}