{"id":8393,"date":"2024-03-09T15:12:46","date_gmt":"2024-03-09T14:12:46","guid":{"rendered":"https:\/\/commplace.pl\/?post_type=dictionary&#038;p=8393"},"modified":"2024-06-19T09:49:33","modified_gmt":"2024-06-19T07:49:33","slug":"stp-marketing","status":"publish","type":"dictionary","link":"https:\/\/commplace.pl\/en\/slownik\/stp-marketing\/","title":{"rendered":"STP marketing"},"content":{"rendered":"<h2 class=\"wp-block-heading\">STP marketing \u2013 definition<\/h2>\n\n\n\n<p>STP marketing is a strategy that includes three key elements of marketing: segmentation, targeting and <a href=\"https:\/\/commplace.pl\/pozycjonowanie-stron\/\">positioning<\/a>. Thanks to this, it allows you to more effectively reach the most attractive customer groups and distinguish your offer from the competition.<\/p>\n\n\n\n<p>Activities within STP marketing are divided into three subsequent stages:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>segmentation - the process of dividing the market into smaller fragments. Individual segments are characterised by certain features that allow more effective selection of appropriate marketing tools and formulation of specific message content. Such criteria for segmenting the market in STP marketing include demographics, financial capabilities, similar physical characteristics, professed values, preferred lifestyles, purchasing habits and jointly declared needs and desires.<\/li>\n\n\n\n<li>targeting - involves selecting a particular section of the market and concentrating marketing efforts on one or more selected segments. Assessing the attractiveness of segments is an extremely important stage in the entire STP marketing process, as it will determine where we will place the resources we have. In targeting, we can opt for mass marketing, niche marketing or differentiated marketing, covering a few selected segments.<\/li>\n\n\n\n<li>positioning - indicates a brand's specific place in the market compared to its competitors. Positioning encompasses a company's capabilities as well as its specific values, the benefits it provides to its customers and the uniqueness of its offering. Appropriate positioning within STP marketing helps not only to stand out in the market, but even to gain a competitive advantage.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">STP marketing \u2013 interesting facts<\/h2>\n\n\n\n<p>For STP marketing in the area of segmentation to bring real benefits to the company, it must be remembered that the separated segments are available and possible to analyze and measure. Moreover, each segment should be differentiated and stand out from the rest. It is also worth remembering not to divide the market into too many similar groups, because it will be more difficult for us to determine the real attractiveness of each segment compared to others. An effective tool used at the market segmentation stage is the creation of personas, i.e. carefully described and visualized ideas about the ideal customer.<\/p>\n\n\n\n<p>Another tool that works perfectly at the targeting stage of STP marketing are the so-called perception maps that analyze customer associations of our brand in relation to other competitive brands. Thanks to this, we can spot possible gaps in the market or gaps in competitors&#039; offers, which we can use to our advantage. Interestingly, currently the most precise targeting option within STP marketing is micromarketing, i.e. directing marketing activities to a small group of people or even to a single customer.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">STP marketing \u2013 information worth knowing<\/h2>\n\n\n\n<p>All the world&#039;s largest giants have been using the STP marketing strategy for years. It allows not only to effectively defeat the competition, but also to better manage all the means and resources. The result of activities carried out within STP marketing is a specific offer that, on the one hand, perfectly meets the needs of the target group and clearly stands out from the competition.<\/p>\n\n\n\n<p>STP marketing allows you to effectively manage customer relationships. Thanks to personalized communication, it increases the involvement of a specific group of recipients and builds loyalty to a specific brand. Moreover, by listening to the real needs of customers and enabling them to provide feedback, the brand gains the opportunity to improve the quality of the products offered or services provided.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">STP marketing \u2013 summary<\/h2>\n\n\n\n<p>The goal of STP marketing is to build a specific brand image in the mind of a selected recipient. Thanks to appropriate segmentation, targeting and positioning, the brand&#039;s activities more precisely target the group of customers that the brand considers the most attractive.<\/p>\n\n\n\n<p>Related entries:<\/p>\n\n\n\n<a href=\"https:\/\/commplace.pl\/blog\/plan-marketingowy\/\">Marketing plan<\/a>,\n<a href=\"https:\/\/commplace.pl\/blog\/kreowanie-wizerunku-marki\/\">image creation<\/a>,\n<a href=\"https:\/\/commplace.pl\/blog\/zarzadzanie-marka\/\">brand management<\/a>,\n<a href=\"https:\/\/commplace.pl\/blog\/planowanie-marketingowe-w-firmie-narzedzia-i-korzysci\/\">marketing planning<\/a>,\n<a href=\"https:\/\/commplace.pl\/blog\/budowanie-wizerunku-w-sieci\/\">image creation<\/a>,\n<a href=\"https:\/\/commplace.pl\/blog\/pozyskiwanie-klientow-biznesowych-jak-poprawic-efekty\/\">customer acquisition<\/a>,\n<a href=\"https:\/\/commplace.pl\/audyt-sprzedazy-analizujemy-metody-budowania-relacji\/\">sales audit<\/a>,\n<a href=\"https:\/\/commplace.pl\/blog\/dzialania-employer-brandingowe\/\">branding activities<\/a>,\n<a href=\"https:\/\/commplace.pl\/blog\/marka-firmy\/\">creating a company brand<\/a>,\n<a href=\"https:\/\/commplace.pl\/blog\/kreowanie-wizerunku-marki\/\">image creation <\/a>","protected":false},"excerpt":{"rendered":"<p>STP marketing \u2013 definicja STP marketing to strategia, kt\u00f3ra obejmuje trzy kluczowe elementy marketingu: segmentacj\u0119, targeting i pozycjonowanie. Dzi\u0119ki temu pozwala skuteczniej dociera\u0107 do najbardziej atrakcyjnych grup klient\u00f3w oraz wyr\u00f3\u017cni\u0107 swoj\u0105 ofert\u0119 na tle konkurencji. Dzia\u0142ania w ramach STP marketingu dzielimy na trzy nast\u0119puj\u0105ce po sobie etapy: STP marketing \u2013 ciekawostki Aby STP marketing w [&hellip;]<\/p>\n","protected":false},"template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-8393","dictionary","type-dictionary","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>STP marketing - Commplace<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/commplace.pl\/en\/slownik\/stp-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"STP marketing - Commplace\" \/>\n<meta property=\"og:description\" content=\"STP marketing \u2013 definicja STP marketing to strategia, kt\u00f3ra obejmuje trzy kluczowe elementy marketingu: segmentacj\u0119, targeting i pozycjonowanie. 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Dzia\u0142ania w ramach STP marketingu dzielimy na trzy nast\u0119puj\u0105ce po sobie etapy: STP marketing \u2013 ciekawostki Aby STP marketing w [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/commplace.pl\/en\/slownik\/stp-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Commplace\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-19T07:49:33+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"STP marketing - Commplace","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/commplace.pl\/en\/slownik\/stp-marketing\/","og_locale":"en_GB","og_type":"article","og_title":"STP marketing - Commplace","og_description":"STP marketing \u2013 definicja STP marketing to strategia, kt\u00f3ra obejmuje trzy kluczowe elementy marketingu: segmentacj\u0119, targeting i pozycjonowanie. Dzi\u0119ki temu pozwala skuteczniej dociera\u0107 do najbardziej atrakcyjnych grup klient\u00f3w oraz wyr\u00f3\u017cni\u0107 swoj\u0105 ofert\u0119 na tle konkurencji. Dzia\u0142ania w ramach STP marketingu dzielimy na trzy nast\u0119puj\u0105ce po sobie etapy: STP marketing \u2013 ciekawostki Aby STP marketing w [&hellip;]","og_url":"https:\/\/commplace.pl\/en\/slownik\/stp-marketing\/","og_site_name":"Commplace","article_modified_time":"2024-06-19T07:49:33+00:00","twitter_card":"summary_large_image","twitter_misc":{"Estimated reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/commplace.pl\/en\/slownik\/stp-marketing\/","url":"https:\/\/commplace.pl\/en\/slownik\/stp-marketing\/","name":"STP marketing - Commplace","isPartOf":{"@id":"https:\/\/commplace.pl\/en\/#website"},"datePublished":"2024-03-09T14:12:46+00:00","dateModified":"2024-06-19T07:49:33+00:00","breadcrumb":{"@id":"https:\/\/commplace.pl\/en\/slownik\/stp-marketing\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/commplace.pl\/en\/slownik\/stp-marketing\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/commplace.pl\/en\/slownik\/stp-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/commplace.pl\/"},{"@type":"ListItem","position":2,"name":"Has\u0142a","item":"https:\/\/commplace.pl\/slownik\/"},{"@type":"ListItem","position":3,"name":"STP marketing"}]},{"@type":"WebSite","@id":"https:\/\/commplace.pl\/en\/#website","url":"https:\/\/commplace.pl\/en\/","name":"Commplace","description":"PR agency Wroc\u0142aw","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/commplace.pl\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"}]}},"_links":{"self":[{"href":"https:\/\/commplace.pl\/en\/wp-json\/wp\/v2\/dictionary\/8393","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/commplace.pl\/en\/wp-json\/wp\/v2\/dictionary"}],"about":[{"href":"https:\/\/commplace.pl\/en\/wp-json\/wp\/v2\/types\/dictionary"}],"version-history":[{"count":2,"href":"https:\/\/commplace.pl\/en\/wp-json\/wp\/v2\/dictionary\/8393\/revisions"}],"predecessor-version":[{"id":8705,"href":"https:\/\/commplace.pl\/en\/wp-json\/wp\/v2\/dictionary\/8393\/revisions\/8705"}],"wp:attachment":[{"href":"https:\/\/commplace.pl\/en\/wp-json\/wp\/v2\/media?parent=8393"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}